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CO-VIVA : : CO-CREATING INNOVATIVE SOLUTIONS
DOING BUSINESS IN BRAZIL THE HIGHER EDUCATION SECTOR
www.co-viva.com
A G E N D A
• W H AT I S C O - V I VA
• O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E )
• T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S
• T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S
• T H E O P P O R T U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L
• D U T C H C A S E
• C O N C L U S I O N S
• Q U E S T I O N S
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A G E N D A
• W H AT I S C O - V I VA
• O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E )
• T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S
• T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S
• T H E O P P O R T U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L
• D U T C H C A S E
• C O N C L U S I O N S
• Q U E S T I O N S
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O U R S E R V I C E S
C O - V I VA H A S E X P E R T I S E I N I N N O VAT I V E C O N S U LT I N G F O R T H E A C A D E M I C I N D U S T RY A N D H A S A L R E A D Y D E S I G N E D
S P E C I F I C S E R V I C E S F O R U N I V E R S I T I E S
Innovation Consultancy
Market Research
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A G E N D A
• W H AT I S C O - V I VA
• O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E )
• T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S
• T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S
• T H E O P P O R T U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L
• D U T C H C A S E
• C O N C L U S I O N S
• Q U E S T I O N S
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Private 77%
Public 23%
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77% of all students go to private universities. Just 23% go to public (not paid) universities.
Since 1980 the number of students attending to private universities is growing.
In Brazil there are more private universities (around 80%) than public ones (around 20%).
Therefore, pay for higher education in Brazil is an expected situation.
Source: Pnad (2009)
B R A Z I L I N N U M B E R S
This graph shows where are the rich people in Brazil: mostly in
São Paulo (black area) and Minas Gerais, Rio de Janeiro, Paraná and Rio Grande do Sul
(dark blue areas).
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W H E R E D O E S L I V E T H E B R A Z I L I A N S W H O C A N A F F O R D S T U D Y I N G A B R O A D ?
B R A Z I L I N N U M B E R S
} Our target: 5% of Brazil, it means still around 10 million people !
Maybe merit based
scholarships to target this
group?
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J U S T 5 % O F B R A Z I L I A N S E A R N M O R E T H A N T H E C O S T S O F S T U D Y I N G A B R O A D
B R A Z I L I N N U M B E R S
A G E N D A
• W H AT I S C O - V I VA
• O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E )
• T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S
• T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S
• T H E O P P O R T U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L
• D U T C H C A S E
• C O N C L U S I O N S
• Q U E S T I O N S
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A B O U T B R A Z I L I A N S S T U D E N T S : ( D ATA F R O M 2 0 1 4 )
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They are concerned about costs, security, and their careers.
Source: Nuffic / 2014 / Measuring the brand awareness of Dutch Higher Education abroad
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Secondary Tertiary Data
Articles Researches
Social Media Blogs
50 people
5 groups High School Students
Parents Educators
Brazilians that studied abroad Brazilians that did not study abroad
5 cities SP, RJ, POA, Recife & Manaus
1000 people
3 groups High School Students
Parents Educators
5 cities SP, RJ, POA, Recife & Manaus
T H E R E S E A R C H D O N E I N 2 0 1 5
NetnographyDesk Research
Qualitative Research
Quantitative Research
“CREATIVE: With creative methodologies, such as with music, discussions, in order to change my opinion, and open up to different perspectives."
0
13
25
38
50“CHALLENGEABLE, RELEVANT AND FRIENDLY: The one that provides good interaction with teachers. They must take you out of your comfort zone. They could share helpful information that have benefits at daily life."
“HANDS ON: Putting in practice the knowledge gained, since the beginning of the course”."
“INSPIRING: You really have to want to learn. Depends more than your motivation."
H O W I S T H E U N I V E R S I T Y O F Y O U R D R E A M S ? HS STUDENT
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“THE NEW THING I LEARNED: I learned a different thing in a such different way. “That was a totally different experience."
0
10
20
30
40
“THE NEW PEOPLE I MET: The new people that I met. Friends with same topics of interest. I had fun."
“HOW MUCH I GREW: I got over me. I tried and I got it. I grow up as person and professional. "
“I LIVED A DIFFERENT CULTURE: I learned a different culture."
“HOW MUCH HELP I GOT: I received a lot of attention from the teacher. She/he was concerned if I was really understanding."
LET’S IMAGINE A SITUATION: YOU RETURN TO BRAZIL AFTER ACCOMPLISHING A BACHELORS DEGREE ABROAD. WHAT WOULD YOU WISH TO TELL YOUR BEST FRIEND ABOUT WHAT MADE YOUR EXPERIENCE SO ESPECIAL?
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HS STUDENT
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UNIVERSITIES AS A BRIDGE: FROM WHO YOU ARE
NOW, AND WHO DO YOU WANT TO BECOME, IN THE CONTEMPORARY
WORLD.
T H E R O L E O F A N U N I V E R S I T Y
A G E N D A
• W H AT I S C O - V I VA
• O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E )
• T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S
• T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S
• T H E O P P O R T U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L
• D U T C H C A S E
• C O N C L U S I O N S
• Q U E S T I O N S
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N E W S
1. T H E S W B P R O G R A M M E I S O N H O L D A N D T H E B R A Z I L I A N G O V E R N M E N T W I L L N O T O P E N N E W A P P L I C AT I O N S
2. T H E S W B G A V E G R E A T E X P O S U R E T O E U R O P E A N U N I V E R S I T I E S I N S P I R I N G M O R E B R A Z I L I A N S T O C H O O S E T H E O L D C O N T I N E N T T O S T U D Y
3. T H I S I S A G O O D O P P O RT U N I T Y F O R D A N I S H U N I V E R S I T I E S T O F O C U S O N B R A Z I L A N D I N C R E A S E I T S E F F O R T S I N T H E B R A Z I L I A N M A R K E T T O R E C R U I T M O R E S T U D E N T S
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A G E N D A
• W H AT I S C O - V I VA
• O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E )
• T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S
• T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S
• T H E O P P O R T U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L
• D U T C H C A S E
• C O N C L U S I O N S
• Q U E S T I O N S
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S T I L L A B O U T T H E R E S E A R C H D O N E …
W E B E L I E V E T H AT T H E P R O F I L E O F T H E D A N I S H U N I V E R S I T I E S M AT C H T H E E X P E C TAT I O N S A N D D E S I R E O F B R A Z I L I A N S T U D E N T S , PA R E N T S A N D E D U C AT O R S .
" Y O U W I L L A L S O B E S T U D Y I N G I N A S A F E , F R I E N D LY A N D I N N O VAT I O N - D R I V E N E N V I R O N M E N T. ” - S I T E S T U D Y I N D E N M A R K
W H AT PA R E N T S , S T U D E N T S A N D E D U C AT O R S L O O K I N G F O R : • S A F E T Y: D E N M A R K I S A S A F E C O U N T R Y • T U T O R S : N E E D F O R S T U D E N T S U P P O R T S E R V I C E S • D Y N A M I C I N T E R N S H I P P O S S I B I L I T I E S / PA R T N E R S H I P W I T H T H E D A N I S H I N D U S T R Y:
G O O D S E L L I N G P O I N T ! • R I G I D T E A C H I N G M E T H O D O L O G I E S I N B R L V S I N N O VAT I V E M E T H O D O L O G I E S I N
E U R O P E • E X T R A - C U R R I C U L A R A C T I V I T I E S , I . E . : F I E L D T R I P S , C O M PA N Y V I S I T S , C H A L L E N G E
F R O M T H E I N D U S T R Y, E T C • M U LT I - D I S C I P L I N A RY A P P R O A C H • PAY M E N T I N I N S TA L M E N T S • D I P L O M A ' S R E C O G N I T I O N I N B R A Z I L
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A G E N D A
• W H AT I S C O - V I VA
• O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E )
• T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S
• T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S
• T H E O P P O R T U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L
• D U T C H C A S E
• C O N C L U S I O N S
• Q U E S T I O N S
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Innovative Research
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D U T C H C A S E
Unique Promotion
This co-evolutionist methodology unveils the best of people and organisations. Using the positive psychology a investigation is done to search for positive possibilities, that were unknown and unexplored in organisations and communities. Instead of asking "what is wrong" we ask "what could be".
Road Shows VS Taylor Made Events: Relating to the community: A way of bringing value to Brazilian community: create customised events inside schools and universities to talk about the future that we want to our community and how studies and careers can help it to happen.
A G E N D A
• W H AT I S C O - V I VA
• O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E )
• T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S
• T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S
• T H E O P P O R T U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L
• D U T C H C A S E
• C O N C L U S I O N S
• Q U E S T I O N S
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C O N C L U S I O N S
• PAY F O R H I G H E R E D U C AT I O N I N B R A Z I L I S A N E X P E C T E D S I T U AT I O N ;
• F O R B R A Z I L I A N S U N I V E R S I T Y I S A B R I D G E ;
• S W B : G R E AT M A R K E T I N G F O R E U R O P E ;
• G O O D M AT C H B E T W E E N D A N I S H U N I V E R S I T I E S A N D T H E B R A Z I L I A N M A R K E T;
• C U S T O M I S E D A P P R O A C H PAY S O F F ;
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Q U E S T I O N S ?C O N TAT O @ C O - V I VA . C O M
W W W. C O - V I VA . C O M
