Do you REALLY want to know what it takes to develop and effective marketing plan? Strategic Marketing Consultants utilizes the proprietary Strategic Marketing Program™, which is a six-

tiered system that has a specific goal. The goal is to take any local company and make it the leader in

their industry within a year’s time. Here are the major features of the program and how they work to

help your business.

Tier 1: Identity

The RULES have changed in marketing. You can’t just put up an ad in the paper or launch a generic

website announcing to the world that you’re open for business anymore. Just being good in sales won’t

cut it today. You’ve got to communicate with POWER!

Your Identity is REAL. This is “clear cut.” This is “as necessary as having a phone or computer in your

business to communicate with other people.” If you don’t have what I’m talking about today – your

IDENTITY… you’re not really even in business.

Your Identity is the HUB of your business. Identity is defined as “words, phrases, and images –

articulated with Power, Passion, and Precision – that instantly and definitively communicates who you

are, what you’re all about, and what customers can expect when doing business with you.

You’ve got to draw a line in the sand stating what you are – and what you are not.

Tier 2: The Strategic Messaging Formula™

The Strategic Messaging Formula™ is designed to make marketing more successful. The idea is to

develop a marketing message built around what is important to the target market. This is a scientific

method, utilizing data gathered from you about your inside reality; these are the things you already do

that have made you successful, it’s what you do that works, it’s your dedication to your customers and

your craft, it’s all those things you do that have gotten you to where you are now. It utilizes that

information that is important and relevant to your customers and prospects. A good hot button-centric

message can mean the difference between reaching out to your customers effectively or being

completely ignored.

Tier 3: Comprehensive Internet Marketing Suite

As part of the Strategic Marketing Program™ we utilize a suite of advanced Internet marketing tactics.

The idea is to come up with an online marketing program that is tailored to your business and that

utilizes every technology and methodology available. This means utilizing video, automated lead capture

techniques, working with multiple ways of engaging with potential clients and more. It also includes

search engine optimization, which ensures that you are more visible in the search engines.

Tier 4: Systemized Sales Process

The Strategic Marketing Program™ does more than look at your message. It also looks at your sales

approach. What we strive to do is make sure that your customers have a specific sales experience that is

proven to get results. Then we systematize it so that every prospect or customer consistently receives

the same messaging that guides them through your sales funnel.

Tier 5: Professionalized Image

You need to stand out among your competition as being the most professional business available. The

Strategic Marketing Program™ heavily emphasizes branding and professionalizing your image.

Tier 6: Business Innovation

Most companies we work with already have an innovative inside reality. Their primary challenge is in

effectively communicating it to the outside world. However, perhaps one percent needs our help to

innovate their products or services so that they can market their uniqueness in their target market. We

help them discover what products or services the market really wants, but nobody else is giving it to

them. It doesn’t matter what industry you are in. The Strategic Marketing Program™ utilizes innovation

formulas that have proven successful over and over again and that are designed in a way that makes

them suitable for any type of business.

For More details visit our site: Strategicmarketing-consultants.com