Do These Before You Advertise

Business Plan

Your business could be doing better.

To get things off the ground, you can just plan to work or you can work a plan.

Here are the 4 steps that will help any business take off.

Order is important.

Reach for the moon!

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Business Plan

1. Get Your Offers Right

2. Get Your Message Right

3. Get Your Product & Service Delivery Right

4. Get the Marketing Right> Continuously Innovate New Offerings

Reach for the moon!


Business Plan

Get Your Offers Right

Make sure there is demand for what you plan to sell.

If your business is struggling, consider new products and services.

If your offer is not unique, wanted or priced well, it won’t sell. Marketing won’t help. FaceBook and Twitter won’t help.


Business Plan

Get Your Message Right

Make sure people understand and want what you are selling.

Pizza? Say pizza. Don’t say “we offer a unique dining experience of a flat round thing covered with tomato sauce and cheese.”

If you sell a service, be clear. For example, if you sell an editing service, don’t say “I fix books.” Say, “I offer a complete editing service of your completed manuscript. I will tune the words and correct the grammar to enhance your chances of getting your book published.”

Be clear about what you are selling. And above all, be unique.

Boring does not sell.


Business Plan

Get Your Product & Service Delivery Right

Make sure you can deliver on your promises.

Do you complete work quickly? Do you ship on time? Is your product reliable?Is your packaging right?Is your service excellent?

Many businesses jump to marketing before fixing these things.


Business Plan

Continuously Innovate New Offerings

You are never, ever done improving your business. Every business can be ‘better’.

Small improvements aggregate to big results™

Be ready to replace your best seller with an even better seller! (Product or service)

Innovation is the key to long term survival. Many businesses fail because they were once very successful and then stopped innovating.

You are never done. Remember! Entropy never stops eating away at your progress.


Business Plan

Get the Marketing Right

Now you can start marketing.

Start with your own website. Get the message right on your site.

Next: Google’s pay-per-click advertising. That’s the most efficient way to build sales if you done the previous steps.

Shoot for as few clicks with the most calls to your business as possible. That’s right. Lots of clicks but no calls isn’t good. The ideal would be that every click lead to a call which lead to a sale, right?

So, do you want clicks or calls?


Business Plan


Social Media? Maybe.See that? A big MAYBE. Social media, Facebook, Twitter and Google+ probably won’t don’t anything for your business.

If you answer your phone and personally interact with your customers, you will gain more than if you spend hours posting on social media.

People don’t want businesses as friends. They do seek like-minded communities. If you do use social media, be prepared to make a big investment in time and energy.

You can reach the moon if you follow these steps.

I’ll see you in the Sea of Tranquility!

Chris Reichwww.TeachU.comwww.BizPhyZ.com

(530) 467-5690


http://www.teachu.com/

http://www.bizphyz.com/