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Decription of dmp Marketing and the services provided
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dmpdeen marketing projects
dmp Marketing
Who are we?
dmpdeen marketing projects
Philosophy
From a to b, from point to point, that is what dmp
Marketing stands for. It is all about reaching goals and
results, something concrete. This could be more exposure,
or concrete sales activity.
Marketing is closely connected to sales.
dmpdeen marketing projects
The Issues • Positioning, what is my place in
the market?• Who are my customers?• How do I get better RoI from
sales?• How do I finish my activities on
time?
dmpdeen marketing projects
Return on Investment (1)• RoI or RoO, Return on Objectives• ALWAYS set objectives for activities:– SMART Specific Measurable Attainable Relevant Time-
bound
• Most tangible with lead generation
dmpdeen marketing projects
Return on Investment (2)
• Delivery!– Filled pipeline– Web maintenance & update– Free publicity– Social media and new online services– Presentations– Experience in creating visionary & strategic documents
dmpdeen marketing projects
Marketing ToolsAdvertising
PR/PA
Events
(e)DM/TMWeb
Customer Retention
Internal Comms
Non-personalPersonal
Sales
Mass
Individual
Social Media
dmpdeen marketing projects
ServicesPR/Analysts – Lead Generation – Web – Internal Comms – Customer Retention – Events – Collateral – Social Media – Online
(Click on image for more information)
dmpdeen marketing projects
Example: Revenue Generation
• Revenue generation by filling the pipeline through lead generation• Lead generation means:
– Web/SEO/Traffic generation– Telemarketing– (email) Direct Marketing– Events/seminars/conferences
• Organising events, such as:– Conferences or customer meetings– (Shared) exhibitions with partners or dealers
dmpdeen marketing projects
Why dmp Marketing?• All-round marketing expertise• Network within IT analyst community• B2B specialist, both in box- and solutions sales• Experience with direct and indirect sales models• Business development experience• Extensive international marketing experience
dmpdeen marketing projects
