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Presentation given to Portland State University's chapter of the American Marketing Association on November 10, 2010. Topic is on building a brand that reflects your strengths and values as an individual, and allows you to go after opportunities with more confidence and success.
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Ditch The Top 10 Lists + Start Building Your Brand
Bethany WaggonerSocial Media Manager, Riley Weiss
Portland State UniversityAmerican Marketing Association11.10.10
Disclaimers≠No Top 10 lists (obviously!)≠No advice on scamming your way to the top
What is a Brand?
A brand is not…
A logo
A color scheme
An advertisement
So what is a brand?
A brand is your promise
It’s the expectations people have of you.
Every single decision you make impacts it
Your brand is
Who You Are
What You Do
And The Impact You Make
Who You Are
These don’t count≠Gender≠Ethnicity≠Nationality≠Hair color≠Sexual Preference
A Brand Starts With Values
What Do You Value Most?
What Are You About?
Integrity
Sustainability
Social Justice
Activity!
ValuesTenacityHonestyWonderExplorationLoyaltyEquityInnovationAdaptabilityAccuracyResolveJusticeServiceMindfulnessAccountabilityTimelinessCommitment
Show + Tell
These core values should be a filter for every decision made + action taken.
If it doesn’t pass, you’re probably not being true to yourself + could be damaging your brand
For instance…
Rebuttle
What You Do
Mulligans—Not advisable
Scoring Your Dream Job
What’s Your Impact?
Parting Advice
It’s not just who you know, but what they think of you.
You have 2 seconds
First Impressions v. Last Impressions
Ditch The Top 10 Lists
Evolve
Questions?
