Disney and Pixar

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HISTORICAL BACKGROUND

The Walt Disney Company was founded on October 16th 1923 by brothers Walt and Roy Disney.It is one of the largest media and entertainment corporations in the world.Its the owner of 11 theme parks and several television networks, including the American Broadcasting Company (ABC).Disney started making films in the 1930s.Some of their first films were Snow White, Bambi and Pinocchio.A lot of their earlier films were animated adaptations of childrens fairytales.

51 animated 2D films in total. Not strong in 3D animation.Snow White and the Seven DwarvesCinderellaAlice in WonderlandPeter PanThe Lion KingMulanWinnie the Pooh

Up to now, Disney had successfully carried out 51 2D featured-films. Its weakness was in 3D animation area. And that is why Disney was seeking partnership with Pixar.3

Cond...Pixar Animation Studios was started by John Lasseter & George LucasPixar was initially a computer graphics division owned by film maker George Lucas known as Lucas film limited.In 1986, Steve Jobs purchased the computer graphics division of Lucas Film Ltd. for $10 million and established it as an independent company named Pixar , co-founded with Dr. Edwin E. Catmull. On November 22, 1995, Pixar Animation Studios forever impacted the future of filmmaking with the release of its first feature film, Toy Story. The film went on to become the highest grossing film of 1995 with $362 million.

1991199119931995199719992001200320052006

Acquisition consumated5/5/2006

Walt Disney - Pixar acquisition is announced24/1/2006

Robert Iger becomes Walt Disney CEO1/9/2005

Relationship soured1/1/2004

Disney & Pixar signed cooperative agreement for 5 movies1/1/1991Timeline

OBJECTIVE DISNEYWORLDS LEADING PRODUCER AND PROVIDERS OF ENTERTAINMENTPROFITABILITY,NOT QUALITY

PIXARCOMBINE THE PROPRIETARY TECHNOLOGY AND WORLD CLASS CREATIVE TALENT TO DEVELOP COMPUTER ANIMATED FEATURE FLIMSQUALITY

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MOTIVE OF PARTNERS

DISNEYACQUIRE CORE STRENGTH OF PIXARINCREASE IT REVENUEDECREASE IT COMPETITIONACCESS TO TECHNOLOGY

PIXARGAIN THE BENEFIT OF BEING ABLE TO PRODUCE OTHER LINE OF PRODUCTINCREASE THE REVENUE AND SALES

1991199119931995199719992001200320052006

Acquisition consumated5/5/2006

Walt Disney - Pixar acquisition is announced24/1/2006

Robert Iger becomes Walt Disney CEO1/9/2005

Relationship soured1/1/2004

Disney & Pixar signed cooperative agreement for 5 movies1/1/1991Timeline