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HISTORICAL BACKGROUND
• The Walt Disney Company was founded on October 16th 1923 by brothers Walt and Roy Disney.
• It is one of the largest media and entertainment corporations in the world.
• It’s the owner of 11 theme parks and several television networks, including the American Broadcasting Company (ABC).
• Disney started making films in the 1930’s.• Some of their first films were Snow White, Bambi and Pinocchio.• A lot of their earlier films were animated adaptations of children’s fairytales.
51 animated 2D films in total. Not strong in 3D animation.
Snow White and the Seven Dwarves Cinderella Alice in Wonderland
Peter Pan The Lion King Mulan Winnie the Pooh
COND... Pixar Animation Studios was started by John Lasseter & George Lucas Pixar was initially a computer graphics division owned by film maker George
Lucas known as Lucas film limited. In 1986, Steve Jobs purchased the computer graphics division of Lucas Film Ltd. for $10 million and established it as an independent company named Pixar , co-founded with Dr. Edwin E. Catmull. On November 22, 1995, Pixar Animation Studios forever impacted the future of filmmaking with the release of its first feature film, Toy Story. The film went on to become the highest grossing film of 1995 with $362
million.
1991 1991 1993 1995 1997 1999 2001 2003 2005 2006
Acquisition consumated
5/5/2006
Walt Disney - Pixar acquisition is announced
24/1/2006
Robert Iger becomes Walt Disney CEO
1/9/2005
Relationship soured
1/1/2004
Disney & Pixar signed cooperative agreement for 5 movies
1/1/1991
Timeline
OBJECTIVE DISNEY
WORLD’S LEADING PRODUCER AND PROVIDERS OF ENTERTAINMENT
PROFITABILITY,NOT QUALITY
PIXAR COMBINE THE
PROPRIETARY TECHNOLOGY AND WORLD CLASS CREATIVE TALENT TO DEVELOP COMPUTER ANIMATED FEATURE FLIMS
QUALITY
.
MOTIVE OF PARTNERS DISNEY ACQUIRE CORE
STRENGTH OF PIXAR INCREASE IT REVENUE DECREASE IT
COMPETITION ACCESS TO
TECHNOLOGY
PIXAR GAIN THE BENEFIT OF
BEING ABLE TO PRODUCE OTHER LINE OF PRODUCT
INCREASE THE REVENUE AND SALES
1991 1991 1993 1995 1997 1999 2001 2003 2005 2006
Acquisition consumated
5/5/2006
Walt Disney - Pixar acquisition is announced
24/1/2006
Robert Iger becomes Walt Disney CEO
1/9/2005
Relationship soured
1/1/2004
Disney & Pixar signed cooperative agreement for 5 movies
1/1/1991
Timeline