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Dirk Brown does 3 presentations in one as he shares his story of Pandoodle, an adaptive digital design firm which can places animations into live video, and its journey from Silicon Valley to Columbia, S.C.
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Pandoodle, Patents, and the Palmetto State
Overlays
Pre-rolls Brand Placement
CPM $3-15 $15-30 $50-100
Viewers Watch Click Away Watch
Advertisers Low Touch Low Touch High Touch
0:00 0:15
Pre-Roll Ad
Overlay Ad
Working Capital
Fixed Assets
Intangible Assets
Intangible Assets represent 65% - 82% of the S&P 500 (depending who you talk to)
Enterprise Value
Intangible Assets
0%10%20%30%40%50%60%70%80%90%
100%
1975 1985 1995 2005 2010
Tangible AssetsIntangible Assets
Source: Ned Davis Research (consistent with Brooking Institute, Baruch Lev analysis)
Components of S&P 500 Market Value
Legally protecting this needs to be a key part of your business strategy
Patents
Trademarks & Trade Dress
Copyrights
Trade Secrets
Industrial Designs
Mask Works
Geographical Indications
Know How
URL
TM C
Source: IPWatchdog (April 24, 2011)
U.S. Trade in Intangible Assets
Source: Bureau of Economic Analysis, International Economic Accounts, US International Services
$Billions (US 9/2009)
Increasing Rate of Patent Filing Worldwide
Source:WIPO
More International Filings
Source:WIPO
Patent Filing – Worldwide Distribution in 2000
Source:USPTO
Patent Filing – Worldwide Distribution in 2010
Source:USPTO
Growth of Patent Filings (2009 – 2010)
1787 1985 - 1990
Business Strategy
IP Strategy
• IPO
• Acquisition
• No exit
Winners
Losers
• 67% of Winners have IP
• 57% of Acquired Companies have IP
• 81% of Public Companies have IP
Winners are at least 2x more likely to hold IP than losers
Source: IPVision
Intellectual Property Strategy & Management
Source: Kaufmann Index of Entrepreneurial Activity 1996 - 2009
Bill Coughlin, President Ford Global Technologies
Steve Landefeld, Director Bureau of Economic Analysis U.S. Department of Commerce
Pandoodle, Patents, and the Palmetto State