Direct Mail Copywriting Checklist

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Introduction

Direct Mail Copywriting Checklist

For More Information On Copywriting And Increase Your Productivity Levels

Table of Contents

You have incorporated all the direct mail copywriting tips you’ve learned and read.

You have prepared all the key ingredients to make your direct mail successful.

Direct Mail Copywriting Checklist

That includes:

The mailing envelope

The direct mail

The brochure

The flyer

The order form

The reply envelope

Direct Mail Copywriting Checklist

So What Comes NextOn Your Direct MailCopywriting?

Direct Mail Copywriting Checklist

It’s time for you to check if your direct mail is indeed ready for mailing.

How do you do that?

By evaluating your direct mail copy based on the following direct mail copywriting checklist:

Direct Mail Copywriting Checklist

Direct Mail Copywriting Checklist #1: 

Is the direct mail talking about the features and benefits of the product?

Direct Mail Copywriting Checklist

Direct Mail Copywriting Checklist #2: 

Is the direct mail addressing your target market instead of people in general?

Direct Mail Copywriting Checklist

Direct Mail Copywriting Checklist #3: 

Is the direct mail talking in a language that the prospect will understand?

Direct Mail Copywriting Checklist

Direct Mail Copywriting Checklist #4: 

Does the direct mail look and read like it was written personally by an individual to another individual?

Direct Mail Copywriting Checklist

Direct Mail Copywriting Checklist #5: 

Does the direct mail make a promise to the prospect in the right timing and prove that it can deliver that promise?

Direct Mail Copywriting Checklist

Direct Mail Copywriting Checklist #6: 

Is the direct mail relevant and specific to the selling presentation?

Direct Mail Copywriting Checklist

Direct Mail Copywriting Checklist #7: 

Is the direct mail concise, logical and clear?

Direct Mail Copywriting Checklist

Direct Mail Copywriting Checklist #8: 

Does the direct mail sound enthusiastic?

Direct Mail Copywriting Checklist

Direct Mail Copywriting Checklist #9: 

Is the direct mail complete with all the details that the prospect needs to know?

Direct Mail Copywriting Checklist

Direct Mail Copywriting Checklist #10: 

Is the direct mail designed to sell?

Direct Mail Copywriting Checklist

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Direct Mail Copywriting Checklist