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Digital Signage “Simply a better way to communicate”
In The Market Media, LLC
In The Market Media
Turnkey solutions to build brand awareness in local, regional or global markets
Dynamically control your advertising message to include in-store promotions or cross sales.
Presold third party advertising on your display allows FREE equipment for your establishment
Working with both Venues and Vendors to create win-win marketing scenarios via targeted cross promotion
What Is Digital Signage?
Digital Signage Is…Modern
Powerful
Engaging
Targeted
Economical
Communicate and Engage Senses of Your Target Audience
In All Your Stores In The Country
On Just One Display
In All Your Stores In Cities All Over The World
Other Cross Partner Locations
Mass Media Trends
Percentage of people who report that advertis-ing on the media catches their attention
Digital Signage 63%Billboard 58%Magazine 57%TV 56%Internet 47%Newspaper 40%Radio 37%Cell Phone 10%
Source: Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report, SeeSaw Networks
Key Drivers
“Shopping behav ior, work ing behav ior, and soc iety are a l l changing…Advertisers are re-adjusting the i r st rategy… Target audiences are more d ifficult to reach and more and more based on ‘ t r ibes ’ than on nations .”
Source: Simmons Data 2002 – Adults 18+Nielsen: Viewing Data – Adults 18+Time Period: November 2002 – 4 weeks
Digital Media TrendsTouch Window & Holographic ImagesIndoor or Outdoor High Definition LCD’s in Various Sizes
Interactive Multi Touch Total SolutionsNarrowcast Advertising To Your Target Audience
Digital Media Trends
In the USA, digital signage industry is a leap in the field of media production.
It has experienced a market growth of more than 50% in less than 3 years.
Why Are Retailers Interested?Driving Sales Performance
Increase Store SalesIntroduce New ProductsIncrease Overall Revenue Stream
Create A Different Shopping Experience
Print, TV & Internet Advertising On DeclineCreate Something New To Get Excited AboutOver 75% Of All Consumers Make Buying Decision At Time Of Purchase – “The Moment Of Truth”
Why Are Advertisers Interested?
Connect With Consumers At Point Of Purchase Timely And Relevant ImpressionCaptive AudienceCapture The Active Buying MindsetPower To Persuade
“I believe today’s marketing model is broken. We’re applying antiquated thinking and work systems to a new world of possibilities…”Jim Stengel, Global Marketing Officer for Procter & Gamble
Now Is The Time For ActionAdvertisers
With traditional advertising media on the decline it is time to re-engage your audienceReplace boring static ads with dynamic, interactive, and eye catching new technology
RetailersCreate memorable shopping experiences with your customers to gain retention & long lasting loyaltyReceive FREE Narrowcasting solution for your establishment…ask us how. Call us today Toll Free: 1-(888) 554-4866
A Win-Win Solution For Both Retailers and
Advertisers