DIGITAL MARKETING• Digitalmarketing is marketing

that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

• Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.

DIGITAL MARKETING• Apart from using many of the

techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.

• Digital marketing is now being enlarged in vast areas to support the "servicing" and "engagement" of customers.

INBOND MARKETINGInbound marketing is advertising a company through blogs, podcasts, video, eBook, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.

DIGITAL MARKETING HELPS YOU REACH PEOPLE

• one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

Future Prospects

• The latest statistics* reveal that 400 million people access internet regularly in India and that is jump of 700% in last six years. And, here comes the best part; the internet users as of now comprise of only 3.6% of the population. Now you can imagine the scope of internet marketing in India!

New Paradigm

• In most cases, digital marketing continues to break ground in new territory, where best practices are still evolving. But even so, we can be sure of two things:

• • Consumers want a personalized, relevant digital experience, and• They want to use digital channels on their terms.

• To survive in this new paradigm, enterprises must make a strong commitment to digital marketing through renewed investment in technology and innovation, deep partnerships, and an integrated approach to customer-centric data. Ultimately, the ideal online marketing solution must fully address the three R’s: reach, retention, and revenue. It must make the connections between back-end technologies and many touch points available to customers, including mobile devices, PCs, and interactive TVs.

BY: SARFARAJ AHMAD KHAN

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