Presented by:U kr. Nath

AGENDA..............

What Digital Marketing Means?

Search Engines Optimization (SEO)

Search Engines Marketing (SEM)

Social Media Marketing (SMM)

Core marketing activities

Digital Activities

Practical Exposure

Digital Marketing

is the promoting of brands using all forms of digital advertising Means to reach consumers

Example:

• Television Ads• Radio Ads• internet Marketing,• Mobile Marketing,• Social Media marketing• Others

It encompassing things like:

• Online Banner Advertising• Search Engines Optimization (SEO)• Pay Per Click (PPC),• E-Mail Marketing!• Blogging• Video streams• Wireless text messaging & Instant Messenging

Search Engine Optimization (SEO)

aimed optimize the ranking of the portal on The search ensuring Quality traffic. SEO simply increases the chances of your Website to be founded through searching in Search engines Like Google, Ping... When they search about which You provide in your website.

Search Engine Marketing (SEM)

It is a form of internet marketing seeks to promote websites by increasing their visibility in search engine results through use of Pay per click campaigns (PPC)

Social Media Marketing (SMM)

is Building a business through social media (blogs, forums, social networks, videos/photo sharing sites …..)

Blogs:as a part of Social Media Networking have many platforms as Word press, Blog Log which allow a designer to turn a blog into a Website yet retain all the linking potency of the original blog!

Blogging

Micro blogging (e.g. Twitter)

Expertise Sharing (e.g. LinkedIn & Facebooketc.)

Forum Participation (Webinars etc.)

Community Participation (Facebook , Twitter and LinkedIn)

Social Networking & Micro managing target audience

Interest group participation

Online Reputation Management

Increasing traffic and ROI for sites

Core Marketing Activities.

• Social Media Audit

Researching our Social Media Presence

• Social Media Management (Strategy, Campaign & Releases)

Strategic Presence Creation on Social Media

Presence, Promotion & Response Management

Analyzing Opportunities for Social Media Outreach

Execution of Social Media Outreach (Media releases)

• Social Media Monitoring

Insight & Recommendation Report

Digital Activities........

Live Workshop...

• Global Ecommerce Facebook Pages post with an approach of targeting the US audience - with 45% of posts targeted for them

• Seven core sector:

• Banking

• Automobiles

• Electronics

• FMGC

• Jobs

• Matrimony

Creating profileCreating pageContent developmentBuzz creationIntegration page with other social media channelsPost updates with links to the desired landing pageJoining groups and pagesAdding membersStarting discussionsSharing linksCreating Facebook “like” button and badge, to place it in the website and blogsRun contests, promotional campaigns, polls…Video sharing via YouTube tabs ( for viral campaigns)Photo sharing via page flicker apps/ similar appsDocument sharing ( pdf, ppt, whitepapers, brochures, notes..)Customized contact form/ registration formPromote blogs/feedAdding custom tabsTagging use of various external interactive Apps

FACEBOOK spread line...

Learning's.....

• The number of social shares our blog posts receive

• The size of our fan base on social networking websites

• Mentions of our brand name on social media sites

• The number of positive reviews about your product on sites like Reviews, share, likes etc.

• Inbound website visitors from social networks

• Total number of conversions resulting from social traffic.

THANK YOU.....