Embed Size (px)
DESCRIPTION
In many ways Japan is well ahead of the world as a digital and mobile market. Here are some of the most important statistics to help guide insights, strategy, and ideation.
Citation preview
Digital Japan 2010By the Numbers
Image by heiwa4126 (Flickr)
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.
Digital Population
78%Internet Penetration: Highest on the planet
.jp
2010Q1
Reference: Forrester, July 2009 © 2010 Saren Sakurai All Rights Reserved.Image by pacificit (Flickr)
67%Broadband penetration
36%Fiber to the Home (FTTH)
Reference: eMarketer.com
.jp
2010Q1
Broadband in Japan
© 2010 Saren Sakurai All Rights Reserved.Image by marufish (Flickr)
Top Sites in Japan
01. yahoo.co.jp 60M portal
02. fc2.com 38M blogging
03. rakuten.co.jp 35M portal
04. goo.ne.jp 34M web service
05. ameblo.jp 25M blogging
06. livedoor.com 25M blogging
07. msn.com 24M portal
08. nifty.com 23M ISPs
09. hatena.ne.jp 19M bloggingNumbers in Millions of Monthly Uniques
Reference: Google Ad Planner, November 2009
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by heiwa4126 (Flickr)
2010 in Three Words
• Mobile• Video• Social
Reference: Google Ad Planner, November 2009
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by kirainet (Flickr)
86%of Japanese have a mobile phone.
.jp
2010Q1
Reference: emarketer.com
Mobile Generation
© 2010 Saren Sakurai All Rights Reserved.Image by heiwa4126 (Flickr)
Everybody 3G
106MMmobile subscribers in Japan
96MMare on 3G.
.jp
2010Q1
Reference: emarketer.com © 2010 Saren Sakurai All Rights Reserved.Image by toyohara (Flickr)
Mobile Usage Trends Japan
Reference: emarketer.com
60%watch TV on their mobiles
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by kengz (Flickr)
Mobile Usage Trends Japan
Reference: emarketer.com
53%watch web video on their mobile device.
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by Beckii Cruel (screenshot)
Mobile Usage Trends Japan
Reference: emarketer.com
71%of consumers record and watch their own videos on their mobile.
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by Saren (screenshot)
Mobile Usage
Reference: mobikyo
26MMJapanese game on their mobile everyday.
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by y4rd1n4 (Flickr)
Mobile Usage
Reference: mobikyo
17%use GPS everyday.
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by cloneofsnake (Flickr)
Mobile Usage
Reference: mobikyo
73%of handsets are NFC enabled.18% of consumer use it regularly.
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by stephencannon (Flickr)
1.9 trillionSMS sent in 2009, up 15.5%
Mobile Usage
Reference: techcrunchies.com
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by dlisbona (Flickr)
Mobile Usage
40%of users use mobile search everyday.
.jp
2010Q1
References: MMD Labs/WirelessWatchJapan © 2010 Saren Sakurai All Rights Reserved.Image by cavorite (Flickr)
Top Mobile Search Terms 2009
01. Mixi02. 2Channel03. Mobage Town04. YouTube05. Gree06. Google07. Rakuten08. Ameblo09. Amazon10. McDonald’s
.jp
2010Q1
Reference: Google Japan (via blog.gaijinpot.com)
Mobile Usage
© 2010 Saren Sakurai All Rights Reserved.Image by kamoda (Flickr)
Mobile Usage
Reference: Infinita (via Contagious Magazine)
90%of 16-24 year olds use the mobile web at least once a day.
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by jfchenier (Flickr)
iPhone Japan
iPhone and iPod sales grew 350%.
There are now
3 MILLIONiPhones in Japan.
46.1% of the SmartPhone market.
Reference: Fortune.com and 9to5mac.com
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by moojie (Flickr)
Social
Social Networking is on the Rise in a uniquely Japanese way.
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.
Top SNS in Japan
01. YouTube.com 21.7MM
02. Mixi.jp 12
03. NicoVideo.jp 9.8
04. Twitter.com 4.6
05. Veoh.com 3.2
06. Facebook.com 2.4
07. DailyMotion 2.3
08. MySpace 2
09. Woopie.jp 1.9
10. Gree.jp 1.6
Numbers in Millions of Monthly UniquesReference: Google Ad Manager December 2009
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.
Why We Love Mixi
Reference: Goo Research (via What Japan Thinks)
1. Can keep in touch with far away friends2. Can make new discoveries through communities.3. Can get into the inner circle of information
All answers true for over 50% of sample; men and women, all ages.
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by spilt-milk (Flickr)
Mixi Mobile
Reference: emarketer.com
75% of the page views on Mixi are now coming from mobile phones.
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.Image by spilt-milk (Flickr)
Gree
Reference: Infinita (via Contagious Magazine)
30 billionPage Views a month
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.
MobageTown Growth
Reference: CNET Japan
32 billionPage Views in November 2009. Up from 17 Billion in September
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.
Pixiv.net
Reference: Asiajin.com
1.5 millionMembers
18kIllustrations uploaded every day.
1.2 billionPage views monthly
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.
Meta Trends in Japan
2010+
The next wave will be uniquely Japanese forms of Social Networks and Location Based Services.
Reference: Google Ad Planner, November 2009
.jp
2010Q1
1998- 2009
Japan has been in the portal era for over a decade: Yahoo, Rakuten, MSN
2004- 2009
Blogging platforms have grown the fastest over the last 5 years: fc2, ameblo, livedoor.
2006- 2009
The most recent wave has been online video: Youtube and Nico Nico.
© 2010 Saren Sakurai All Rights Reserved.Image by InformationArchitects.jp (Flickr)
.jp
2010Q1
Thank You.
© 2010 Saren Sakurai All Rights Reserved.Image by yamagatacamille (Flickr)
.jp
2010Q1
© 2010 Saren Sakurai All Rights Reserved.
Saren [email protected]
Links to all photos and resources available at bkrdzn.com
