Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen

A Digital Strategy Guide: 10 Reasons Why You Need It By: Wayne Chen

© 2012 – Wayne Chen [email protected]

¡  Content marketing strategy (CMS) §  Higher volume and quality leads §  Drives return visitors

¡  Organic versus paid ads §  Buys the audience §  Content is free

¡  Narrowcasting §  Brands focuses on core groups

with high quality customers


¡  Technology and devices changing customer behavior §  Content now mentality §  Quick and simple

¡  Preliminary information search §  Search engines §  Desktop, Laptop and Mobile

¡  Marketers must build content systems that §  Inspires, informs, and connect

with users


¡  Content will help you win in SEO §  Search engines hunts content daily

¡  Social sharing and link buzz importance §  Shareable and engaging

¡  Search engines favors dynamic user focused content


¡  Plummeting trust factor in media ads §  90 % of consumers trusts WOM

from friends and trusted sources §  10% trusts displayed ads

¡  Content messages is a WOM


¡  Content is the foundation of social media strategy §  Worthless without engaging users §  Drives message across social

networks ¡  Produce content to be

§  Shareable and engaging §  Influence content streams

¡  Can build user generated content §  Positive WOM, Earn media §  Engage and build the community


¡  Produce valuable and authentic content to be a leader §  Drive brand awareness and WOM

¡  Marketing theory shift §  Spend less on ads and campaigns §  Drive long-‐term conversations

¡  Goal: Win the marathon, not the race §  Build content platforms, inventory,

and conversation streams §  Planning is critical


¡  Influence decision makers through content §  Consumers are on average 70% of

the way through the sales funnel before engaging directly with a brand

§  Actively promote to win decision makers’ mindsets in advance


¡  Provide value and trust §  Helps and entertains target

audience §  Deliver quality and excellent

service ¡  CMS is never a sales pitch ¡  Connect to individuals

§  Give it a voice and personality §  Be consistent

¡  Leads customers to become publishers, entertainers and informers automatically


¡  High longevity for content vs. short ad life span

¡  Investment will pay in dividends ¡  Earned media potential is higher

without you spending more money

¡  Content marketing is 3X more effect with lead generation


¡  Add great content to your advertising strategy §  Native advertising §  Replaces untrustworthy banner

ads ¡  News feeds advertising

§  Facebook – ad column §  Google – web and email §  Suggested partner sites

¡  Leverage strong content material and align it with audience values and interests


Contact Information ¡  Wayne E. Chen ¡  [email protected] ¡  PocketSquareMedia.com

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Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen