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“Digital”From web sites to ecosystems
Saturday, December 3, 2011
A few years ago digital was about
cool !ash sites
Saturday, December 3, 2011
A few years ago digital was about
cool !ash sites
Saturday, December 3, 2011
A few years ago digital was about
cool !ash sites
Saturday, December 3, 2011
A few years ago digital was about
cool !ash sites
Saturday, December 3, 2011
The digital dimension of marketing was a
destination in digital space you sent your
audience from analogworld...
Saturday, December 3, 2011
And suddenly things changed forever...
Saturday, December 3, 2011
And suddenly things changed forever...
Saturday, December 3, 2011
And suddenly things changed forever...
Saturday, December 3, 2011
Digital marketing evolved into building
ecosystems, experiences and adding tangible
value...
Saturday, December 3, 2011
Saturday, December 3, 2011
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And at the end of the day it has really
nothing to do with digital...
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Its all about people.
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An idea turns intoan innovation after
people start to use itin their daily lives.
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So the question shouldn’t be “what
can we do in digital”. It should be what would make our audience care.
Saturday, December 3, 2011
Every creative should be enthusiastic about
the possibilities technology gives us.
It allows us to be creative...
Saturday, December 3, 2011
1. Mobile is growing faster than any
technology before
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Saturday, December 3, 2011
Smart phones have or will revolutionize the
way we consume digital content.
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Three behavioral trends: Convenience,
context and fun.
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Example of Convenience: Mobile Paying (NFC)
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Example of Context: Relevance through time and place.
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Example of Fun: Engaging real-life game with mobile
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2.Creative use of data
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We are overloaded with data and the key
is to become absolutely clear
about what is useful.
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Data can be turned into a competitive
advantage. It can also be used to serve our audience and start
engagement.
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3. Platforms for creation
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4. From campaigns to projects
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Saturday, December 3, 2011