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session on cognitive diversity delivered by joe gerstandt at the 2012 American Farm Bureau Federation in Honolulu Hi

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Page 1: differences (American Farm Bureau Federation Annual Meeting January 2012))

differences

Page 2: differences (American Farm Bureau Federation Annual Meeting January 2012))

joegerstandt.com

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youtube.com/joegerstandt

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slideshare.net/joeg

Page 3: differences (American Farm Bureau Federation Annual Meeting January 2012))
Page 4: differences (American Farm Bureau Federation Annual Meeting January 2012))
Page 5: differences (American Farm Bureau Federation Annual Meeting January 2012))

MT

engineers

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MT

management

MT

engineers

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MT

management

MT

engineers

NASA

management

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MT

management

MT

engineers

NASA

management

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MT

management

MT

engineers

NASA

management

Page 10: differences (American Farm Bureau Federation Annual Meeting January 2012))

Tuesday

morning

January

28th

1986

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MT

management

MT

engineers

NASA

management

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MT

management

NASA

management

Page 13: differences (American Farm Bureau Federation Annual Meeting January 2012))

consider

decision

making… 1 - 10

What

makes it

better?

Page 14: differences (American Farm Bureau Federation Annual Meeting January 2012))

What looks like

resistance is

often a lack of

clarity. -Switch, Dan and Chip Heath

Page 15: differences (American Farm Bureau Federation Annual Meeting January 2012))

diversity…

Page 16: differences (American Farm Bureau Federation Annual Meeting January 2012))

difference

diversity…

Page 17: differences (American Farm Bureau Federation Annual Meeting January 2012))

di·ver·si·ty [dih-vur-si-tee]

noun, plural –ties

1.the state or fact of being diverse; difference; unlikeness.

2.variety; multiformity.

3.a point of difference.

Page 18: differences (American Farm Bureau Federation Annual Meeting January 2012))

difference

takes

many forms

diversity…

Page 19: differences (American Farm Bureau Federation Annual Meeting January 2012))
Page 20: differences (American Farm Bureau Federation Annual Meeting January 2012))

difference

takes

many forms

relational

diversity…

Page 21: differences (American Farm Bureau Federation Annual Meeting January 2012))
Page 22: differences (American Farm Bureau Federation Annual Meeting January 2012))

difference

takes

many forms

relational

disruptive

diversity…

Page 23: differences (American Farm Bureau Federation Annual Meeting January 2012))

↑diversity =

↑variance in

performance groups with more diversity

perform better or worse than

groups with less diversity

Page 24: differences (American Farm Bureau Federation Annual Meeting January 2012))

inclusion: Our ability to include difference and to

utilize the resources that we have access

to.

• fairness of employment practices

• openness to difference

• inclusion in decision making

• integration of networks

Page 25: differences (American Farm Bureau Federation Annual Meeting January 2012))

inclusion: “…being at home…”

“…belonging…”

“…able to bring my whole self to work…”

“…feeling that my unique contribution

was valued…”

“…my perspective is always

considered…”

“…I have a say in what happens…”

Page 26: differences (American Farm Bureau Federation Annual Meeting January 2012))

identity diversity: Differences in our social identities.

cognitive diversity: Differences in how we think and solve problems.

Page 27: differences (American Farm Bureau Federation Annual Meeting January 2012))

i

d

e

n

t

i

t

y

d

i

v

e

r

s

i

t

y

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cognitive diversity The extent to which the group

reflects differences in knowledge, including beliefs,

preferences and perspectives.

-Miller, et al (1998) Strategic Management Journal

Page 29: differences (American Farm Bureau Federation Annual Meeting January 2012))

analytical

rational

realistic

factual

logical

definitive

risk taker

creative

flexible

synthesizer

conceptual

intuitive

persistent

planner

organized

disciplined

detailed

practical

passionate

cooperative

empathetic

expressive

harmonizing

responsive

Page 30: differences (American Farm Bureau Federation Annual Meeting January 2012))

Solving technical problems

Analyzing complex issues

Logical approach

Interpersonal aspects of situations

Ice breakers

Socializing in meetings

Conceptualizing

Innovating

Seeing the big picture

Routine Meetings

Details

Structure

Expressing ideas

Understanding group dynamics

Team building

Logic ahead of feelings

No interaction with people

Implementing ideas

Developing plans

Follow-up and completion

“Blue Sky” thinking

Not following the rules

Joys

Frustrations

Joys

Frustrations

Joys

Frustrations

Joys

Frustrations

Cerebral Mode (abstract & intellectual thought)

Limbic Mode (concrete and emotional processing)

Left

Mode R

ight M

ode

ANALYZE

ORGANIZE

STRATEGIZE

PERSONALIZE

Page 31: differences (American Farm Bureau Federation Annual Meeting January 2012))

analytical

rational

realistic

factual

logical

definitive

risk taker

creative

flexible

synthesizer

conceptual

intuitive

persistent

planner

organized

disciplined

detailed

practical

passionate

cooperative

empathetic

expressive

harmonizing

responsive

Page 32: differences (American Farm Bureau Federation Annual Meeting January 2012))

MBA

Harvard University

100 people

Page 33: differences (American Farm Bureau Federation Annual Meeting January 2012))

MBA

Harvard University

100 people

team #1

Page 34: differences (American Farm Bureau Federation Annual Meeting January 2012))

MBA

Harvard University

100 people

team #1

team #2

Page 35: differences (American Farm Bureau Federation Annual Meeting January 2012))

MBA

Harvard University

100 people

team #1

team #2

friends

with

cognitive

benefits

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who

how

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dysfunction

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dysfunctional disagreement

dysfunctional agreement

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also

dysfunction

Page 43: differences (American Farm Bureau Federation Annual Meeting January 2012))

dysfunctional disagreement

dysfunctional agreement

dysfunctional agreement

Page 44: differences (American Farm Bureau Federation Annual Meeting January 2012))

dysfunctional disagreement

dysfunctional agreement

dysfunctional agreement

always

disagree lack of

trust

personal

conflict

us vs.

them

Page 45: differences (American Farm Bureau Federation Annual Meeting January 2012))

dysfunctional disagreement

dysfunctional agreement

dysfunctional agreement

always

disagree lack of

trust

personal

conflict

us vs.

them

always

agree lack of

honesty

meeting

after the

meeting

avoid

conflict

Page 46: differences (American Farm Bureau Federation Annual Meeting January 2012))

dysfunctional disagreement

dysfunctional agreement

dysfunctional agreement

sweet

spot

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Page 48: differences (American Farm Bureau Federation Annual Meeting January 2012))

Groups often fail to

outperform individuals

because they prematurely

move to consensus, with

dissenting opinions being

suppressed or dismissed.

-Hackman, Morris (1975) Advances in Experimental

Social Psychology

Page 49: differences (American Farm Bureau Federation Annual Meeting January 2012))

Minority dissent, even dissent

that is wrong, stimulates

divergent thought. Issues

and problems are considered

from more perspectives and

group members find more

correct answers.

-Nemeth, Staw (1989) Advances in Experimental

Social Psychology

Page 50: differences (American Farm Bureau Federation Annual Meeting January 2012))

Where do good ideas come

from? That is simple…from

differences. Creativity comes

from unlikely juxtapositions.

The best way to maximize

differences is to mix ages,

cultures and disciplines.

-Nicolas Negroponte, founder MIT Media Lab

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Page 52: differences (American Farm Bureau Federation Annual Meeting January 2012))

stereotype

An idea or image; a mental

framework that contains our

knowledge, beliefs,

expectations and feelings

about a social group.

Stereotypes allow for no

individuality.

Page 53: differences (American Farm Bureau Federation Annual Meeting January 2012))

stereotype

waitress librarian

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smoke

bowl

eat hamburgers

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smoke

bowl

eat hamburgers

knit

wear glasses

eat salad

Page 56: differences (American Farm Bureau Federation Annual Meeting January 2012))

confirmation bias

Our tendency to search for or

interpret new information in

a way that confirms

preconceptions and avoids

information and

interpretations which

contradict prior beliefs.

Page 57: differences (American Farm Bureau Federation Annual Meeting January 2012))

fundamental attribution error

An unjustified tendency to

assume that a person’s

actions depend on what kind

of person that person is

rather than on the social

environmental forces

influencing the person.

Page 58: differences (American Farm Bureau Federation Annual Meeting January 2012))
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how

Page 60: differences (American Farm Bureau Federation Annual Meeting January 2012))

high

difference

low

difference

high

interaction

learning

growth

self-organization

stress

conflict

exhaustion

celebration

reinforcement

energy

low productivity

wasted energy

factions

low

interaction

reflection

safety

clearing the decks

isolation

misunderstanding

frustration

comfort

belonging

rest and recovery

boredom

stagnation

death Difference Matrix

Glenda Eoyang HSDI

Page 61: differences (American Farm Bureau Federation Annual Meeting January 2012))

high

difference

low

difference

high

interaction

move to low difference: Tell a joke.

State a shared value or

belief.

Share personal experience.

Pick a low difference topic.

move to low

interaction: Stop communicating.

Leave the area.

Explain yourself.

Pick a low

communication topic.

low

interaction

move to high

interaction: Ask a question.

Use another medium.

Listen more.

Pick a high communication

topic.

move to high

difference: Amplify little

differences

Play devils advocate

Pick a high difference

topic Difference Matrix

Glenda Eoyang HSDI

Page 62: differences (American Farm Bureau Federation Annual Meeting January 2012))

who

Page 63: differences (American Farm Bureau Federation Annual Meeting January 2012))

personal network analysis

From time to time people discuss

important matters with other

people. Looking back over the

past six months, who are the

people with whom you discussed

matters important to you?

Page 64: differences (American Farm Bureau Federation Annual Meeting January 2012))

personal network analysis

Consider the people you

communicate with in order to get

your work done. Of all the

people you have communicated

with during the last six months,

who has been the most important

for getting your work done?

Page 65: differences (American Farm Bureau Federation Annual Meeting January 2012))

personal network analysis

Consider an important project or

initiative that you are involved in.

Consider the people who would be

influential for getting it approved

or obtaining the resources you

need. Who would you talk to, to

get the support you need?

Page 66: differences (American Farm Bureau Federation Annual Meeting January 2012))

personal network analysis

Who do you socialize with?

(spending time with people after

work hours, visiting one another at

home, going to social events, out

for meals and so on) Over the last

6 months, who are the main people

with whom you have socialized

informally?

Page 67: differences (American Farm Bureau Federation Annual Meeting January 2012))

thank you!

Page 68: differences (American Farm Bureau Federation Annual Meeting January 2012))

www.joegerstandt.com

[email protected]

www.twitter.com/joegerstandt

www.linkedin.com/in/joegerstandt

www.facebook.com/joegerstandt

402.740.7081

Page 69: differences (American Farm Bureau Federation Annual Meeting January 2012))

resources • The Difference: How the Power of Diversity

Creates Better Groups, Firms, Schools, and Societies | Scott Page

• The Wisdom of Crowds | James Surowiecki

• A Whole New Mind | Daniel Pink

• The Medici Effect | Frans Johansson

• The Geography of Thought | Richard Nisbett

Page 70: differences (American Farm Bureau Federation Annual Meeting January 2012))

resources • Achieving Success Through Social

Capital: Tapping Hidden Resources in Your Personal and Business Network | Wayne E. Baker

• The Whole Brain Business Book Ned Herrmann

• Competitive Advantage Through People: Unleashing the Power of the Work Force | Jeffrey Pfeffer