Embed Size (px)
Citation preview
The Difference between a
Mission and a Vision
www.warpspeedtraining.com
Many people confuse Mission and Vision or use the terms
interchangeably
Let’s clear up the Confusion
www.warpspeedtraining.com
Envisioned Future
Core Ideology
A Vision Framework
Vision
Core Mission
Adapted from Collins & Porras, Built to Last, 2002
Core Ideology
A Vision Framework
Core Mission
Core Mission
What is it? The basic philosophy of what the organization is all
about; its raison d’être
Purpose of the Core Mission: Acts as a guiding star
Resource utilization
Company climate & philosophy
Attraction and motivation of staff
Mission Statement
A Mission Statement describes the Organization’s:
Basic product or service
Customers and markets
How you will serve them (quality, cost, etc.)
Philosophy and uniqueness
Role in society
Duration:
Long term unless there is a radical upheaval
Ben and Jerry’s Ice CreamMission Statement
To make, distribute & sell the
finest quality all natural ice
cream and euphoric concoctions
with a continued commitment to
incorporating wholesome,
natural ingredients and
promoting business practices
that respect the Earth and the
Environment.
What is a Vision?A clear and compelling picture of
the ideal future, with a
commentary on why it is desirable. Helps to fulfil the mission
Timeline:
Changes with external conditions or over time, whereas the core purpose and values are more stable
Example of the Interplay between Mission and Vision
Longer Mission Statement:
The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world
Mission Slogan:To Make People Happy
Making People Happy 1920s
Mickey Mouse is born
First Mickey Mouse cartoon “Steamboat Willie” released
Snow White and the Seven Dwarfs, Disney's first feature-length animated film, premieres in 1937 in colour
Making People Happy 1930s
Disney releases one of its highly regarded classics, Fantasia
Walt Disney Music Company is formed
Making People Happy 1940s
Making People Happy 1950sTreasure Island, Disney's first completely live-action feature, is released
Debut of Emmy Award-winning television show, starring Walt Disney. Debut of Mickey Mouse Club on television
Disneyland, the first Disney park, opened in Anaheim, California
Making People Happy 1960-70s
Mary Poppins, about a magical English nanny, is released
Walt Disney World Resort opens with the Magic Kingdom and two hotels near Orlando, Florida
Walt Disney World Village, a large outdoor mall with specialty shops all built by Disney designers, opens
Making People Happy 1980-90s
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
The Disney Channel begins broadcasting. Later the Disney Channel expands to the UK
Beauty and the Beast, the first Disney Broadway show, opens in New York.
Making People Happy 2000 to Now
High School Musical becomes the first full-length movie to be sold via digital download
The Disney Dream makes its maiden voyage
The Walt Disney Company completes its acquisition of Lucasfilm– the entertainment company founded by George Lucas and the home of the legendary Star Wars franchise
Creating a Vision
A Few Key Points
• The Vision allows the Organization to adapt to changes in the environment, economic, political, technological, social, demographic, culture, etc.
• The Vision should be compatible with the Mission and should advance it
• A good vision is simple, but the process to get to it is not
• Taking the time to create a good vision is an investment in the future
My Key Learnings
Need to know more?
Contact me for more information about our online or face-to-face seminars and
presentations in all things related to change!
We are experts in Change Management for Managers and Supervisors
Click on
Managers and Supervisors
for descriptions of our suite of courses
www.warpspeedtraining.com
