Dr Mervyn Jones

London 2012 -inspiring the next generation of events

Head of Collaborative Programmes

A sustainable games

London 2012 vision

Main sustainability goals of LOCOG

How these were implemented

How it worked in practice

The Olympic Park, Stratford 2004

The event sector

The primary areas

The Olympic Park

London 2012 Sustainability Plan key themes

Climate Change

Waste

Biodiversity

Inclusion

Healthy Living

Sustainable sourcing

What will happen to it afterwards?

Where does it come from?

Who made it?

What is it made of?

What is it wrapped in?

Key questions:

Raising the bar

Zero waste games vision

Maximising use of existing and temporary venues

Zero waste direct to landfill at Games – 70% to be re-used, recycled or composted

Waste minimisation principles applied to temporary overlay –90% to be re-used and recycled (stretch target)

Closed-loop systems

Recovery programme of assets

Work with partners to realise legacy potential

What is Games waste?

What types:

Temporary materials & overlay

Marketing & collateral

Catering & packaging

Other including hazardous

Who:

Participants

Workforce

Media

Spectators

Temporary venues & overlay

Critical success factors

Management systems

Temporary venues and overlay

Resource management tools and guidance

Reprocessing options and markets

Food catering packaging systems

System for waste and recycling collection

icon- and colour-based communication scheme

Fully integrated communications package

Approach for involving workforce including volunteers

Transfer of knowledge

Packaging specifications

Specification developed in collaboration with WRAP, NNFCC and the packaging industry

Requires focus at the top of the waste hierarchy

Criteria for recyclables and compostables

Required caterers to source through a master supply framework

WRAP providing specialist review of compostables

Empower the workforce

Working with sponsors

Communicating to spectators

WRAP developed bespoke icon and colour based scheme in partnership with LOCOG

‘On pack’ messaging on packaging to align with bins

Key priority target audiences and external channels identified

Recycling communications strategy and plan developed in partnership with WRAP

London2012 waste legacy

WRAP Event Resource Management Plan tool

Zero Waste Events 2020 vision

Reports and case studies:

- Recycled content

- Compostable packaging

- Games waste

- Communications

- Re-use

- Torch relay

- Packaging

Zero Waste ‘how to’ guide

RMP tool

Some key learning

Start planning as early as you can

Adopt a vision that everyone buys into

Waste occurs in constriction, in preparing, in staging and in breakdown

What spectators see and do provides the lasting image but what happens back of house provides the impact

Separate food (wet) waste form everything else

Monitor progress and be prepared to adapt during the delivery

Report lessons and share knowledge

What image do you want people to remember?

The next generation of events

www.zerowasteevents.org.uk

Thank you

mervyn.jones@wrap.org.uk