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COMPANY PRESENTATIONDI CAPIRE MARKET INTELLIGENCECOMPANY PRESENTATIONDI CAPIRE MARKET INTELLIGENCE
JULY2013
INTRODUCTIONINTRODUCTION
Dear Sir / Madam,
We appreciate the opportunity to send our company’s
presentation.
In the following pages we present our methodologies of market In the following pages we present our methodologies of market
research as well our areas of expertise in quantitative and
qualitative studies.
Please, let us know if there are any questions.
Best regards,
Andréa CosttanziAndréa Costtanzi Marcelo DriussoMarcelo Driusso
ABOUT DI CAPIRE…ABOUT DI CAPIRE…ABOUT DI CAPIRE…ABOUT DI CAPIRE…
ABOUT USABOUT US
Our main goal is to understand Our main goal is to understand
people and social events that may people and social events that may
Di Capire Market IntelligenceDi Capire Market Intelligence is a full service market research institute market research institute
whose primary purpose is the understanding of people from several
angles.
influence their lives.influence their lives.
Therefore, we believe that we can
help organizations to develop their
products, services and brands.
WHAT DO WE BELIEVE?WHAT DO WE BELIEVE?
Understanding people and the social events that influence their livesUnderstanding people and the social events that influence their lives is the
first step towards innovation and development of products, services and innovation and development of products, services and
brandsbrands.
Di Capire To Understand
WHAT DOES INSPIRE US?WHAT DOES INSPIRE US?
“The nature of people does not fit into any certainty. The reality is not present in
the output nor on the arrival, it is actually revealed to us amidst the path”.
Guimarães Rosa (Brazilian Writer)
InterviewInterviewPerceptionPerceptionFeelingFeelingShoppingShopping
Super OrganicSuper OrganicUnderstandingUnderstanding
PeoplePeopleSocial EventsSocial Events
KnowKnowDiscoverDiscover
InterviewInterview
ResearchResearch
CultureCulture
HabitsHabits
ParentsParents
FriendsFriends
FamilyFamily
ColleaguesColleaguesAcquaintancesAcquaintances
WorkWork
ClubClub
SchoolSchool
Super OrganicSuper Organic
OUR VIEWOUR VIEW
"Mankind is the result of the cultural environment in which we were socialized. It is heir to
a long cumulative process that reflects the knowledge and experience gained by many
preceding generations. The proper and creative handling of this cultural heritage
enables innovation and inventions "
Roque de Barros Laraia (Brazilian Anthropologist)
Applied comprehension:Applied comprehension:Applied comprehension:Applied comprehension:
•• Comprehension with purposeComprehension with purpose
•• Focused investigationFocused investigation
•• Understanding that generates knowledgeUnderstanding that generates knowledge
•• Understand to take actionUnderstand to take action
•• Understand to innovateUnderstand to innovate
OUR PRACTICEOUR PRACTICE
We believe that the applied comprehensionapplied comprehension does not only consist of the
integration of specific information about the businesses and its consumer
market.
The applied comprehensionapplied comprehension is the result
of observation and understanding of
perceptions, discoveries, ideas, thoughts,
points of view, behaviors, contradictions,
values , dreams and life stories that reflect
the diversity and complexity of human the diversity and complexity of human
beingsbeings and directly impact on their way
of seeing, feeling and consuming brands, seeing, feeling and consuming brands,
products and servicesproducts and services.
ABOUT OUR WORK…ABOUT OUR WORK…ABOUT OUR WORK…ABOUT OUR WORK…
OUR WORKOUR WORK
WORKING TO GENERATE WORKING TO GENERATE APPLIED COMPREHENSION TO APPLIED COMPREHENSION TO
BUSINESSESBUSINESSES!!
How do we do what we say?How do we do what we say?
In order to accomplish our goals we focus on the In order to accomplish our goals we focus on the
problem to be solved, not the methodology to
be used.
That means we do not divide the world by
qualitative or quantitative methodologies. In fact,
we propose the use of the methodologies solely
or combined according to the needs of each
study.
METHODOLOGIESMETHODOLOGIES
Group InterviewsGroup Interviews
• Focus Groups Interviews
•Mini Groups – MFGI
• Duals / Triads / Tables
Ethnographic ApproachEthnographic Approach
Digital ResearchDigital Research
• Qualitative Approach
• Quantitative Approach
Shopper UnderstandingShopper Understanding
• Observational studies
•Mystery Shopper
• In Home Visits – IHV
• In Store Visits – ISV
• Shop Along – SHA
• Ethnographic studies
InnovationInnovation
• Consumer Immersion
Experience – CIE
• Semiotic Analysis
• Behavioral Neuroscience
• Biocultural Evaluation of
Consumption
BUSINESS SEGMENTSBUSINESS SEGMENTS
AUTOMOTIVEAUTOMOTIVEFINANCIAL FINANCIAL FAST MOVING FAST MOVING CONSUMER CONSUMER
ELETRONICSELETRONICS
SERVICESSERVICES
HEALTH CARE HEALTH CARE
CONSUMER CONSUMER GOODSGOODS
REAL STATEREAL STATE SOCIAL SOCIAL
RESEARCHRESEARCH
BUSINESS TO BUSINESS TO
BUSINESSBUSINESS
QUALITY ASSURANCEQUALITY ASSURANCE
• Searching for reliable results through transparency
and excellence in our processes;
Di Capire Market IntelligenceDi Capire Market Intelligence aims to carry out research projects based on
respect to people and continuous search for quality. In order to achieve this
we adopt the following premises:
• Continuous improvement through clear
specifications, alignment of purposes, systematic
monitoring of the project and continuous feedback
on your progress;
• We follow the ethical standards of the Brazilian
Association of Research Companies (ABEP) and the
World Association Research (ESOMAR).
ABOUT US…ABOUT US…ABOUT US…ABOUT US…
PARTNERSPARTNERS
ANDRÉA COSTTANZIANDRÉA COSTTANZI
• Graduated in marketing and post graduated in market research from
the University of São Paulo/USP.
• More than 10 years of solid experience in the market research industry.
MARCELO DRIUSSOMARCELO DRIUSSO
• Graduated in business administration from PUC/SP, post graduated in
marketing from FGV/SP and master’s degree in social sciences from
the University of São Paulo/USP.
• More than 10 years of solid experience in the market research industry.
• Professor of market research at the SENAC MBA’s Program.
ASSOCIATED TEAMASSOCIATED TEAM
JONATHAN LUKE HANNAYJONATHAN LUKE HANNAY
• Graduated in Anthropology from Columbia University.
• Professional expertise in social research and social development in
non-profit organizations: United Nations – UN; ABC Trust; CARF UK/
ACER Brasil.
ALESSANDRO ZITO GOMESALESSANDRO ZITO GOMES
• Graduated in Statistics from UFSCAR and post graduated in business
administration from FGV/SP.
• Extensive professional experience in financial companies and market
research institutes.
ACER Brasil.
CONTACTCONTACT
Business OfficeBusiness Office
Rua Vergueiro 1.353 cj712 Torre Norte
Vila Mariana, São Paulo, SP
+55 (11) 96307 – 0853
+55 (11) 2866 – 2888
InternetInternet
www.dicapire.com.br
www.facebook.com/dicapirebrasil
@dicapirebrasil
BEST REGARDS!BEST REGARDS!BEST REGARDS!BEST REGARDS!