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SOCIAL MEDIA: REAL PEOPLE, REAL STRATEGIES,
REAL RESULTS
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www.Three DogMarketing.com
Kristin Slice, MA Partner, Three Dog MarketingCertified Social Media Strategist
SOCIAL NETWORK MARKETINGTM
More than half of Facebook users log in every day – more than 400 million people.
Over 80 percent of all Americans use a social network.
Americans spend more time on Facebook than any other U.S. website.
Nearly 23 percent of online time is spent on social networks.
51 percent of local merchants get at least one online marketing sales call a week, with 10 percent getting called almost on a daily basis.
Understanding and strategy are key to social mediasuccess and effectiveness.
www.Three DogMarketing.com
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TODAY’S GOAL:
Provide basic mechanics of social media, information and real action steps to
strategically use social media to build your business.
Plus, key strategies for successful Social Network Marketing™ Campaigns.
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What is Social Network Marketing™?©
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Strategically building relationships with individuals through interactive social media platforms.
What Social Network Marketing™ is NOT -
Another website Series of posts One-way conversation Short-term money maker Magic bullet Huge responsibility Something your kids do
61% of all small businesses in the US use social media
SOCIAL MEDIA PLATFORM
Your ProfileGeneral Info
Wall
Events
Applications
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Connection
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Direct Message / Message Private
Direct Message —Using @ or Wall Post
Public
Status Update / Tweet
SOCIAL MEDIA PLATFORMS
Many…Evolving…Start simple…Don’t be overwhelmed
Small Business Owners
Understand the tool and its nature in order to determine which strategy works for your business.
Resources and effectiveness
Policy and guidelines
© 2011 Three Dog Marketing
Create your Strategy
How does social media support sales and marketing ?
What resources do you have to create and maintain Social Network Marketing™?
What are your goals for Social Network Marketing™?
SEO - Follow Up - Referrals - Branding - Revenue
Who is your target market?
Is your website up to date and EFFECTIVE?
THE POWER OF ENDURANCE
Small businesses with three or more years of experience in social media marketing are seeing the greatest results.
There’s clear evidence that those who commit at least 6 hours per week will see significant rewards.
- Merchant Circle, 2012
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Step One – Create
- Create a social media policy
- Create a Google Alert
- Create a clear UVP – Unique Value Pedigree
- Install Google Analytics on website - Review website: what your website is communicating, calls to action, conversion rates
- Create and optimize Facebook profile, page, LinkedIn profile, Twitter profile
• Photo, Optimize headline to reflect UVP, Complete profile and add call to action
- Create an aggregator profile linking all accounts (HootSuite)
- Establish goals and record launch statistics (Klout)
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
Step Two - Build
- Create a Communications Guide
- Take top 20 (or entire contact list) and search each platform
- Join Groups and Pages
- Plug into your real life community
- Build in your marketing (email signatures, office signs, announcements)
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
Step Three – Maintain
- Post regularly: education, value and relationship
- Login to each account (20 mins/day)
- Comment on others’ posts and share expertise
- Respond to all comments
- Lead by example
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
READY, AIM, SOCIALIZE!
Key Strategy – Claim your space (blog, video, Google places, yelp)
Key Strategy – Who do you know?
Key Strategy – create/schedule posts in advance. Leverage your content!
Key Strategy –Be realistic and get help.
READY AIM SOCIALIZE!
Don’t be scared! Social Network MarketingTM
is a huge opportunity for businesses.
It does take time, stick with it because social media is not going away.
Use a strategy, ask questions and get support.
Have fun! Show your personality! SHOW YOUR PASSION!
Strategic - Authentic - Results
Where Do You Go From Here?
Connect with Three Dog Marketing Online
Email: [email protected]
Call: 602.476.4509
www.facebook.com/threedogmarketing
www.linkedin.com/kristinslice
@3dogmarketing
