Development professionals group 2013

January 8, 2013

1HalvorsonNewMedia.com

Presented by Christine Halvorson

Halvorson New Media

HalvorsonNewMedia.com2

• Adjunct instructor in social media, UNH & SNHU• Write Wellness Center blog• Post to Twitter for MCH• Post to Facebook for Wellness Center• Write 1 blog a week for Customer Perspectives• Write 2 blogs a week NHSBDC• Developing e-courses for NHSBDC• Developing my own webinars• Advising others on webinars• Rewriting & consult on web sites• Facebook ads and contests• Write bi-monthly Stonyfield enewsletter• Plan & manage video shoots, editing, uploads



My alter egos

The basics Sites to consider Best practices Tactics

• Content• Events• Facebook Ads• Video• Landing Pages & other tools



The times they are a changing


To my students (ages 18-22), the Internet IS social media

•Social networking•Professional networking•Information sharing

Your purpose: Do all three at once artfully and strategically



Leave me your card to have this template sent to you

1. Project-specific, short-term campaigns that raise money now2. Encouraging donations for celebrations (e.g. birthdays) to raise money in the future 3. Adding social to your in-person events to raise money now4. Supplementing direct mail and email appeals as part of an integrated campaign to raise money now


Master one site/tool at a time, then move on

Take baby steps


Nurture current donors Find new donors Get them to donate on the site




Need the basics? HNM Social Media School

in P’boro in March

Consistent use of interesting graphic across all sites (your logo or a campaign-specific logo)


Custom-designed Twitter and YouTube Channel backgrounds

Consistent publication of fresh content to a blog or website

Website, e-newsletter, & blog all include links to social networks, all the time

Blog & website has e-mail newsletter sign-up & a “Donate Now” button


The right balance of what kind of content to post on social networks and how often


1. Consistent postings to gain “Likers”2. “APPS”

EVENTS DONATE VIDEO

3. Paid advertising



“Apps”—you get a total of 12




The potential donor must know and like you before they’re likely to use your Facebook donating APP

Still comes down to CONTENT, CONTENT, CONTENT



Share the event as status update with image.

Create a registration page outside of Facebook; direct your Facebook fans to it (MORE ON CREATING LANDING PAGES LATER)

Involve participants by tagging them and asking them to talk about it.


Promote constantly until the day, then afterwards!

Give updates on speakers, attendees, last call,, etc.

Create a short promotional video or some fun images, teasing fans about the event. Videos and images always get more clicks than text posts.• Advertise [more on that later]•


Get attendees talking. Respond to RSVPs, "likes" and questions on your Timeline (wall), publicly

Leverage your Timeline cover photo. [MORE ON THAT LATER]


Can’t invite all your fans and friends with a simple click of a button. [Facebook prevents this as spammy]

Instead, invite personal friends with the "invite friends" button on the event page.

This requires encouraging all in your org to do the same!



Highly targeted by geography, age, gender, etc.

Cost per click; budgets can be small Monadnock At Home


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1. Videos2. Photos

3. Free stuff4. How to’s




Viddy : viddy.comsmartphone app record, edit, and share videos in just a few taps.


Make your title count (key words) Less than 3 minutes Display your logo throughout In YouTube, provide a link to the

video in the description of the video

Post to Facebook!

20 and 35 for the Millennial Impact Report found that 42% chose to donate to “whatever inspired them at the moment.”

Read more: http://business.time.com/2012/12/27/how-nonprofits-convince-millennials-to-give-customize-the-cause/#ixzz2HInas3Ec


Bravo : getbravo.comBravo capture user-generated videos directly from the Web. Nonprofits could use Bravo to capture testimonials from donors and supporters or position statements from advocates and activists – and they do offer discounts for nonprofits.





54. Present.me :: Present.me Present.me. allows users to merge

PowerPoint, slideshows, and video to create more visually compelling presentations. Nonprofits could use Present.me for awareness campaigns, staff and volunteer training, and creative storytelling and reporting. For example, see this recent Present.me report back from Wimbledon.

Daily DoGooder thedailydogooder.comfree e-newsletter that delivers one excellent cause video each day.


Giving Library :: givinglibrary.orgdonors and supporters learn more about the nonprofits; leads to informational videos explaining their work, mission, accomplishments and future goals. Apply to be listed here.


“Facebook for Grown-ups”





• Efficiently reaches a niche audience

• Broadcasts news quickly• Drives traffic to special content• Serves customers• Enhances your reputation



Beyond the Big Four


Donate.ly, a new, open-source funding platform for nonprofits, wants to make it easy for any charity to show donors where their money is being used and let people create personalized fundraisers.

Read more: http://business.time.com/2012/12/27/how-nonprofits-convince-millennials-to-give-customize-the-cause/#ixzz2HInRmhcd



CheckThis.comEasy landing pages in case you have trouble keeping your Website up to date.


In charity: water’s Half of the funds generated by the organization come from mycharity: water, an online fundraising platform in which individuals create their own personal fundraising campaigns on behalf of the nonprofit. Read more: http://business.time.com/2012/12/27/how-nonprofits-convince-millennials-to-give-customize-the-cause/#ixzz2HIn18qCi



Creative Commons on Flickr flickr.com/creativecommons

A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles.


FotoFlexer :: fotoflexer.comfree Web-based photo-editing tool that allows you to cut, crop, resize, and embed text and logos onto your photos. Pinterest?


FrontlineSMS :: frontlinesms.com A free, open-source software program that

enables users to send group text messages from computers or mobile phones. Available only to nonprofit organizations.


MobileCause is a mobile service provider that exclusively serves the nonprofit sector. If your nonprofit is ready to begin experimenting with group texting or mobile fundraising, MobileCause has the most affordable pricing.


it’s unclear at this point whether mobile wallets, QR codes, texting, or a tool yet to be released will dominate mobile fundraising in the near future, but all nonprofit fundraisers should be watching the rapidly-evolving mobile payment technology very closely.


iPad & iPhone Peek :: ipadpeek.comiPad & iPhone Peek is a simple tool that allows you to see what your website looks like on an iPad and iPhone. While no replacement for the real thing, nonprofits can at least get a peek at how their desktop site looks on mobile devices


Square :: squareup.comPart-smartphone app, part-hardware device, Square enables the processing of credit card payments on your smartphone. Great for farmers’ market vendors, silent auctions, and fundraisers on the go!


GreatNonprofits :: greatnonprofits.org user-generated charity review site, ideal

for nonprofits that are too small to get officially reviewed by Charity Navigator or the BBB Wise Giving Alliance

supporters can write reviews, you link to “Donate Now” landing page.


SimpleBooklet :: simplebooklet.com Simplebooklet easily enables content

producers to create flipbooks that can be instantly integrated into the Social Web. Ideal for publishing interactive digital flyers, brochures or annual reports, Simplebooklet is hosted in the cloud thus any edits are automatically changed everywhere your booklet has been published.




The less people want to be at work, the more likely they are to cruise social media sites

and see your content



How often Who writes Who edits Who approves Days of week Timely subjects Must-covers

Have an editorial calendar


Respond when others do

Answer their questions Acknowledge their

contribution Strive for two-way

communications





•Mashable.com•SocialMediaExaminer.com•Ragan.com




http://www.youtube.com/watch?v=iqJ4-KHWQkI&utm_source=Spellmann+%26+Associates+List&utm_campaign=d9be08f9eb-S%26A-0005-PerfectFacebookBusinessPost&utm_medium=email


Here’s the key to writing well for social media…

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Don’t be boring

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Christine Halvorson founded Halvorson New Media in 2006 after serving as the first Chief Blogger at Stonyfield Farm, based in Londonderry, New Hampshire. She now consults with businesses and nonprofits large and small on how to use social media strategically. Halvorson New Media is often contracted to create social media content of all kinds, including video.

Follow her on Facebook:http:/www.Facebook.com/[email protected]/in/chrishalvorsonWebsitehttp://HalvorsonNewMedia.com

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