Developing a Social Media Plan & Metrics

Presented by:

Gabrielle Benson, Director of Development

and Public Relations

Jennifer Baltz, Branding & Technology

Coordinator

Abri Hochstetler, AmeriCorps VISTA: Public Relations

Specialist

Setting Objectives

• Increase brand recognition and organizational transparency

• Create engagement opportunities• Maintain and cultivate relationships• Engage new audiences• Promote an image of Girls Inc. as tech-savvy,

modern, relevant

Identifying Our Audience

Volunteers Non ProfitsDonors Young Alums Media Social Media Influencers

Choosing the right networks

Evaluation Questions• Does the site help us meet our objectives?• Does the site reach our audience?• Is the site secure and risk manageable?

Analysis • Peer Reviews• Data on each network (demographics of users)

Managing the Noise

• Consider staff resources, time, and voice• Calendar planning for short and long term• Continual evaluation of existing and new

platforms

Engaging in the Conversation

• Comment on and retweet posts about community, sector, and topics of expertise

• Listen and respond • Relationship building • Fundraising is our last priority!

Our Strategy

Blog

Twitter

Website

Facebook

Measuring Effectiveness

• Weekly Activity Report• Tools

– Twitalizer– Hootsuite– Google Analytics– Facebook Insights

Measuring Effectiveness• Weekly Activity Report

Integration

Campaigns

Scholarship Campaign 2010

Keeping Up

Resources, blogs, twitter handles, SM networking• Abri’s picks

– Events: IndySMB, Professional Groups – Blogs: Katya Andresen, Kivi Leroux-Miller, Beth Kanter– Twitter: @ AmyStark, NancyMyrland, Jessica_Journey, roundpeg,

rosettathurman, kyleplacy, edeckers

• Jennifer’s picks– Events: NTEN’s Nonprofit Technology Conference– Blogs: Chris Brogan, Copyblogger, Nancy Schwartz

• Gabie’s picks– Events: Blog Indiana Conference – Blogs: Mashable, NonProfit Tech 2.0, ProBlogger Blog– Twitter: @ nathan_hand, indymediaschool, jasonfalls, silversquare

Thank You!www.girlsincindy.org

@girlsincindy