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:1009080706050403020100Destination management (international examples)
ort break
Budapest Business university
International Tourism Trends
Gocha Sharvashidze [email protected]
Destination management is the coordinated management of all the elements that make up a destination.
What is Destination Management?
The best practice of destination planning (visit England)
1 Agreeing to plan together
2 Gathering the evidence
3 Setting the direction
4 Identifying the action
5 Measuring progress and keeping it going
Achievements (VisitEngland & VisitBritan)
A
B
C
I
O
2011-2015
Showcasing GREAT Britain
Total budget of campaign GREAT- £100 MILLIONaims, to:• Build awareness of Britain’s attractiveness as a tourism destination among those who have not yet visited Britain• Encourage prior visitors to return• Provide a series of opportunities and incentives to visit Britain now
• Generate £2 billion in additional visitor spend• Achieve £1 billion in advertising equivalent value• Raise £53.5 million in partner contributions
PLANNED NUMBERS
ACTUAL NUMBERS• At least £2.5 billion in additional visitor spend• £8.9 billion in advertising equivalent value• £52.5 million in partner funding
N E S TNetwork Evolution for Sustainable Tourism
The aim of NEST.
NEST stands for “Network Evolution for Sustainable Tourism”.The aim of the project has been to analyse the role that socialnetworks of tourism professionals, public authority officials andother key stakeholders can play in promoting a sustainabletourism development in local tourism destinations, and todevelop a management tool to facilitate this process.
INDUSTRY STAKEHOLDERS
NETWORK CYCLE
What is a NEST model ?
N E S TNetwork Evolution for Sustainable Tourism
INDUSTRY STAKEHOLDERS
Accommodation, Catering, Entertainment,Recreation, Transportation, Tour Operators, TouristInformation Centres and Regional Development Agencies
Retail Trade, Printing, Publishing, Financial Services, Sanitation Services, Furnishings and Equipment Suppliers, Security Services, Rental Car Manufacturers, Administration, Ship Building, Aircraft Manufacturing, Resort Development, Glass Products, Iron & Steel, Computers, Beverage Supply, Laundry Services, Plastics, Oil & Gas Supplies, Chemicals, Textiles, Metal Products, etc.
What is a NEST model ?
NETWORK CYCLE
INDUSTRY STAKEHOLDERS TO
URI
SM E
CON
OM
Y TO
URI
SM IN
DUST
RY
N E S TNetwork Evolution for Sustainable Tourism
INDUSTRY STAKEHOLDERS
What is a NEST model ?
NETWORK CYCLE
START-UP
1 2
3
5 4
Destination geography
History of destination
Stakeholder analysis
Tourism facts
SWOT analysis
The first activity should be to establish a core network that willwork with tourism development and sustainability in the destination:
Sustainable development measures:
The Destination Managementplanning Working Group haveallocated AustralianGovernment matching fundingfor twoprojects to progress anExperience DevelopmentStrategy (EDS) in theFlinders Ranges and for theurban centers of Cairns andTownsville.
Flinders RangeCairns andTownsville
The best example of experience development strategy
• Launched as a National Landscape
• Experience Development Strategy
• EXPERIENCE DELIVERY
The National Landscape Process
• Declare regional interest and formation of local Steering Committee
• Application Assessment by National Landscapes Reference Committee
• Destination Positioning in partnership with Tourism Australia
The best example of destination website development
The best example of destination website
development
The best example of destination website
development
The best example of destination website
development
The best example of destination website
development
The best example of destination website
development
The best example of destination website
development
The best example of destination website
development
THANK YOU FOR YOUR ATTENTION!