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Designing for Culture Change
Guido Stevens@GuidoStevens
cosent.nlSocial Knowledge Technology
social intranets:80% fail
cosent.nl/roadmap
culture
Blue: machine bureaucracy
● top-down hierarchy● control driven● protocol compliance● efficiency
Orange: enterprising organisation
● top-down + lateral● goal seeking● exploit opportunities● effective
Green: professional organization
● self-managing teams● consensus driven● people and feelings● trust
Yellow: network organisation
● fluid and networked● project structure● win-win value creation● innovation
change
Competing Values
inwardlooking
outwardlooking
control
empowerment
Competing Values
inwardlooking
outwardlooking
control
empowerment
Competing Values
inwardlooking
outwardlooking
control
empowerment
Competing Values
inwardlooking
outwardlooking
control
empowerment
inwardlooking
outwardlooking
control
empowerment innovation
opportunity
trust
efficiency
Competing Values
complexity
iKath
design
design
design
design
design
design
design
adaptivedesign
Blue: machine bureaucracy
● top-down hierarchy● control driven● protocol compliance● efficiency
It starts with documents
Orange: enterprising organisation
● top-down + lateral● goal seeking● exploit opportunities● effective
Where is the action?
Green: professional organization
● self-managing teams● consensus driven● people and feelings● trust
Where is the conversation?
Yellow: network organisation
● fluid and networked● project structure● win-win value creation● innovation
Where is the inspiration?
adaptivedesign
foundations
documents
process support
foundationssocial
documents
process support
groups
open networking
Align with change
● Know where you are now
● Align technology with culture
● Provide balanced solutions
● Design for gradual evolution
cosent.nl/roadmap