Design Elements a Professional Sign Company

Uses to Help You Sell A professional sign company makes wise use of the design elements to create attention-grabbing

storefront, point of sale or way finding signs. These include the right use of colors, graphics, fonts, images and information.

Font and Lettering If a passerby or customer is unable to make out the words on the signage, the whole purpose of advertising is lost. Let’s explain this point with the help of an example. You are walking down a busy street and notice a shop at some distance. The banner is pink in color and the business tagline is in a script font. You start wondering whether this shop is selling some feminine products or not. You cannot make out clearly the curlicue arrangement of the letters. If your customers are left perplexed with illegible typeface, there are possibilities that your business will lose them.

Use of Colors Several studies have been conducted to ascertain which of the color combinations are easy on the eyes and can be easily read. The ideal combinations include text on dark blue or black against a background of white or yellow. Never use white text as this is the most difficult color to read.

Information or Message Be it an illuminated sign or a pylon, the message or business information must be clear and obvious. Words used should be very little and explain what you have to say in a simple and easy to understand manner. Use 3-5 words because motorists only have a few seconds to read and process the information that you are trying to convey.

Pictures or Visuals Images or pictures used must connect instantly with your prospect’s mind. For example, if you have an establishment selling pet care items and named ‘Lovable Pets’, you can use pictures of a cute little puppy, kitten or any other animal. Stylize the letters, i.e. ‘L’ and ‘P’, to grab customers’ attention. Ensure that you focus on the business name, image and the logo. The visual used should be large enough to be easily discernible from a distance. Sometimes, the logo of your company can serve as the best image building brand awareness.

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