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The Deschutes Economic Alliance is a grassroots effort organized by a diverse group of local, private-sector business and community leaders who seek an objective, coherent vision for the economic future of Deschutes County—a vision which builds on our regional strengths, but provides greater economic stability for sustainable growth.
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Delore Zimmerman, Ph.D. A Community Conversa7on
Oxford Hotel, Bend OR
Looking Ahead • More of the same?
• Transi7on and transforma7on?
• Disrup7ve change?
• WORK flows to places where the technology, infrastructure and talent is located
• TRADE flows between places that are equipped for & connected to regional and global enterprise networks
• FINANCIAL & HUMAN CAPITAL flows to where it’s wanted and stays where it’s treated well
• INNOVATION makes the world go around and is 7ed to higher standards of living
Work is project-driven by networks of capable people" Fewer, smarter firms drive regional economies" Robust sectors of cities and regions become integrated
globally"
Communities & regions can become disconnected from their traditional trade centers & the global economy "
Networks are possibility factories enabling many types of economic activity to occur anywhere"
Consequences of Flows !in the Global Network Economy
• Innova7on, entrepreneurship, networks and infrastructure
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
Management occupaNons
InstallaNon, maintenance, and repair occupaNons
Architecture and engineering occupaNons
TransportaNon and material moving occupaNons
Farming, fishing, and forestry occupaNons
ProducNon occupaNons
Military OccupaNons
ConstrucNon and extracNon occupaNons
2010 Jobs
2008 Jobs Deschutes County Declining OccupaNons Net Loss of 1,743
• Innova7on, entrepreneurship, networks and infrastructure
0 4,000 8,000 12,000 16,000
EducaNon, training, and library occupaNons
Community and social services occupaNons
Food preparaNon and serving related occupaNons
Healthcare support occupaNons
ProtecNve service occupaNons
Healthcare pracNNoners and technical occupaNons
Computer and mathemaNcal science occupaNons
Arts, design, entertainment, sports, and media occupaNons
Legal occupaNons
Life, physical, and social science occupaNons
Business and financial operaNons occupaNons
Personal care and service occupaNons
Office and administraNve support occupaNons
Sales and related occupaNons
Building and grounds cleaning and maintenance occupaNons
2010 Jobs
2008 Jobs Deschutes County Growing OccupaNons Net Gain of 2,020
Social!
Environment!
Economy!
A community like an individual has a work to do Communi7es don’t act, the parts do – so – empower the parts
Performance is facilitated by seizing momentum and aligning ac7ons with trends that work in your favor
Success is accelerated by the power of your connec7ons – local and, increasingly, elsewhere.
A compelling story commits people to the possibili7es
TODAY
Building a High Performance County
• Our approach • Ini7al findings and impressions • A few words about strategy and
implementa7on • Your ideas
• Places where the private, public and civic sectors are enabled to be fast, flexible, focused, customized, connected, networked and global"
High-Performance Communities!
NETWORKS
High Performance CommuniNes
1. Is connected via telecom & transport & transit!2. Nourishes entrepreneurs!3. Grows from within focusing on higher-skill,
higher-value opportunities!4. Focuses on industry sectors that build on local
competitive advantages!5. Networks with outside business and government !6. Has a global outlook!7. Mobilizes local leadership & collaborates
regionally!
Civic Collabora7on
Quality, Connected Places
InnovaNon Entrepreneur Networks
Brainpower 21st Century
Talent
Branding Stories
5 Factor Model: Regional Development
Ed Morrison Open InnovaNon &
Strategic Doing
1. Broadband telecom infrastructure!
2. Specialized facilities!
3. Transportation facilitating mobility of people and products!
4. Water and energy!
Invest in Infrastructure
INFRASTRUCTURE & INFRASYSTEMS Higher Order Infrastructure Builds Higher Value OpportuniNes and Jobs
Public Works Interoperability Essential Community Facilities
Transactional Innovation
Roads
Water
Waste treatment
Connectivity -> telecommunications
Mobility -> transit, transport, shipping
Distribution -> water and energy
Hospitals & clinics
Schools & libraries
Fire & public safety stations
Export processing zones & facilities
Logistics centers
Specialized Facilities -> R&D labs, tech parks, skills training centers, computing
Advanced infratech and services for connectivity, energy, environment
Infrastructure •••••••••••••••••••••••••••••••••••••••••••••••• Infrasystems
Build and culNvate the skills and energies of people, both as entrepreneurs and workers.
The growth of a region now depends on the decisions of individual entrepreneurs, investors, crea7ve workers to locate there.
To them the world is a vast smorgasbord in which various locales compete for their affec7ons and a[en7on.
Quality of life and lifestyle factors can attract new people to an area - but opportunity is the prime ingredient.
Joel Kotkin
Business "Interests & Relationships"
Geographical Preferences"
Quality of Life"Preferences"
Entrepreneurial"Capabilities & Resources"
Business"Opportunities & Access"
Quality of"Life"
Resources"& Infrastructure"
Entrepreneur" Community"
LocaNonal Factors for Lone Eagles & High Fliers
Know-HowManagement
MarketingTechnical
Operational
EntrepreneurshipCreativity
VisionCommitmentMotivation
CapitalSeed
VentureEquityDebt
IdeasProductService
TechnologyProcess
ENTERPRISE OPPORTUNITY
Window is Open - Time is RightMarket Entry is Feasible - Management is Able
Venture can Achieve Competitive Advantage Economics are Rewarding & Forgiving
Reinvention of:! business models ! skills! workflow! planning! procurement!
Networks & Clusters
!In a network economy competitiveness and prosperity are increasingly determined by the power of your connections.!“Networks are possibility factories.”
Kevin Kelly, WIRED
Rural:Remote &
Urbanized
Metro
Economies
FLOWSPeople
Information
Trade
TechnologyCapital
Person to Person• Firm to Firm • Network to Network • Community to Community
• The Dynamics of Rural-Urban Linkages •
Fresh thinking creates value • New products, business processes and
organic changes create wealth or social welfare
GlobalizaNon + informaNon technology • Enable diffusion of compeNNveness,
producNvity, growth and rising standards of living like never before
The Economist -‐ October 13, 2007
Innova8on Makes the World Go Round
Crop Farming & Animal Husbandry
1870’s 1950’s 2000+
Biofuels, chemical feedstocks"Food processing"Health and nutrition"Vaccines"
Digital imaging"Business solutions"High-throughput robotics"Multi-scale modeling"
Nanotechnology"Polymers & coatings"
Wireless technology"Micro-fabrication"Aircraft – manned/unmanned"Airborne remote sensing"Atmospheric sciences"
Hydrogen"Wind power"Oil"Environmental sciences!
A SHORT HISTORY OF TECHNOLOGY: RED RIVER VALLEY CORRIDOR
Crop & Livestock Science
Agri-‐business Management & Finance
Machinery & Equipment
Coal & Oil
Biosciences
Sohware & Info Systems
Electronics
Advanced CoaNngs & Surfaces
CleanTech & Sustainable Energy
Focus on industry clusters that !build on local competitive advantages!
What our community makes and does"
What our community could make & do"
Current!Skills Mix"
Emerging!Know-How"
Future Forms!Of Work"
Current!Industry Mix"
Emerging!Technology"
Future Forms!Of Enterprise"
InnovaNon-‐Driven Economic Development
An intellectual infrastructure, i.e. universi7es and public or private research laboratories that generate new knowledge and discoveries;
Mechanisms for transferring knowledge from one individual to another or from one company to another;
Physical infrastructure that includes high quality telecommunica7ons systems and affordable high speed Internet connec7ons;
Highly skilled technical workforce; and Sources of risk capital.
Business
EducaNon
Machinery!& Equipment!
Electronics!
High Value Opportunities are at the !Crossroads of Industries today!
Agriculture!Production!
Information!Technology!
Precision Agriculture!• Instrumentation!• Data Services!• Application Services!
For Example
Establish market connections in large metro markets!
Build on linkages to traditional rural industries!
Repurpose assets and resources, e.g. agro-energy!
Create collaborative networks of firms, colleges, universities & government!
Support outward-oriented, tech-savvy firms!
Serve regional markets in food and energy!
Proven Strategies for Urbanizing Rural Economies!
Yahoo! Picks Wenatchee, Washington for New Facility
We chose North Central Washington for this important facility because of the great quality of life here, the immediate availability of suitable space, the 'can-do' spirit of community leaders, the cost and reliability of electricity, and the access to a world-class fiber optic network. They've taken all the right steps to create a terrific environment for us.
Confluence Technology Center!Wenatchee, WA!
William Gibson author, coined term
cyberspace
“ The future is already here. It’s just not equally distributed yet.”
Emulate The Success of Others
Become a possibility factory!
“If you want to have good ideas you must have many ideas.”
Linus Pauling Quantum chemist & biochemist"" "Nobel Prize Winner (2 times)"
“I’ll believe it when I see it.
I’ll see it when I believe it.”
Aligning policies, pracNces and acNons by the private, public and civic sectors that are consistent with and forNfy the strategy.
A story backed up by ac0ons
High Performance Communities !Mobilize leadership coalitions on multiple fronts!
Be Persistently OpportunisNc
Not houses finely roofed Nor the stones of walls well built Nor canals nor dockyards make the city But men able to use their opportunity
Alcaeus 600 BC Greece"
“A community like an individual has a work to do.”
inscription in the Nebraska capitol"
Work together to create opportuniNes
Terroir
Resolve Resourcefulness RelaNonships
Keys to a Successful Strategy Innovate with foresight Align with trends/driving forces that work in your favor Seize momentum to build on what is already working Focus but not so much to sacrifice resiliency
Leverage and deploy resources effec7vely (internal and external)
Create opportuni7es for working together with others (internal and external)
Tell a compelling story that commits people (inside and outside the organiza7on) to the possibili7es
Most Compe77ve Industries 2008-‐2010
Jobs due to the compe77ve effect of the county economy are calculated by factoring out the growth rate of the overall na7onal economy and the na7onal growth rate of that par7cular industry.
Most Compe77ve Clusters 2008-‐2010
Jobs due to the compe77ve effect of the county economy are calculated by factoring out the growth rate of the overall na7onal economy and the na7onal growth rate of that par7cular industry.
Use exis7ng organiza7onal capacity wherever possible and forge coali7ons around common purposes.
Success is dependent on the cumula7ve outcomes of small efforts on many fronts.
You should seize opportuni7es based on a game changing idea or ini7a7ve that could transform the community.
What do we have to build on? What are our compe77ve advantages?
What are the key ac7on steps – now and in the future?
Credit crunch is limi7ng startups and expansions Entrepreneur support system is not widely understood or readily accessible
The tourism industry could be improved if operators/entrepreneurs would have access to exper7se and trainng
Technology entrepreneurs have access to a variety of support services
Many entrepreneurs started doing business here aler recrea7ng here
TechSpace Bend -‐> co-‐working center Central Oregon Business Consor7um – coordinated effort of five business orgs
Venture Catalyst – focus on scaleable ventures Price of land remains a barrier Regulatory environment is not business friendly – so let’s focus on the 30% that we can directly impact
County has reinvented itself before – • ag – potatoes • wood products • housing
History of prominent innovators The area a[racts innovators No innova7on epicenter where research is commercialized
Networking is extensive within groups but not much inter-‐group networking
TechAlliance Networking events -‐ PubTalk, Bend Venture Conference, other informal F2F events
Water system is at capacity in Bend Hwy 97 corridor issues related to access Shortage of land that can be developed in some parts of the county
Airport provides good connec7ons to major hubs – loss of LA flight is not good
Broadband infrastructure is very good
Greater access to post secondary educa7on and training widely desired
OSU-‐Cascades pairs with Cornell for hospitality courses
Central Oregon Community College expanding What addi7onal avenues are available to the region to put in place addi7onal post secondary opportuni7es??
We’ve got a lot of poten7al if we all work together
Coordina7on could be improved Our shared vision could be clearer
The cavalry is coming and it is us.
Dennis Donohue, Mayor City of Salinas California
