Sir Hafiz SaadSir Hafiz Saad

Presented to:Presented to:

Presented ByPresented By

Asif HussainAsif Hussain

Title PageTitle Page

Managing Managing demographic demographic

workforceworkforce

Introduction of the organizationIntroduction of the organization

Founded in 1886, the Coca-cola Founded in 1886, the Coca-cola company is the world’s leading company is the world’s leading manufacturer, marketer, and manufacturer, marketer, and distributor of nonalcoholic distributor of nonalcoholic beverages, concentrates and syrups.beverages, concentrates and syrups.

The company’s corporate The company’s corporate headquarters are in Atlanta, with headquarters are in Atlanta, with local operations in over 200 countries local operations in over 200 countries around the world.around the world.

History of the organizationHistory of the organization The Coca Cola company is a The Coca Cola company is a

global company. In Pakistan the global company. In Pakistan the company started it’s business in company started it’s business in 1953. Today the company has a 1953. Today the company has a major share in beverage market. major share in beverage market. The company has its production The company has its production units at Karachi, Multan, units at Karachi, Multan, Faisalabad, Rahimyar Khan, Faisalabad, Rahimyar Khan, Gujranwala, & Lahore.Gujranwala, & Lahore.

The company provides a fair The company provides a fair amount of employment to local amount of employment to local citizens and deeply involved in citizens and deeply involved in the life of local communities in the life of local communities in which it operates which it operates

Vision mission & valuesVision mission & values

VisionVision:: ““To become a market leader in ready to drink To become a market leader in ready to drink

segment while adding best-in-class value to all segment while adding best-in-class value to all stakeholders”.stakeholders”.

MissionMission:: “ “ CCBPL exists to refresh the consumers, inspire CCBPL exists to refresh the consumers, inspire

moment of optimism through our brands & moment of optimism through our brands & actions as well as benefits all stakeholders, which actions as well as benefits all stakeholders, which we will do with highest social responsibility & with we will do with highest social responsibility & with uncompromising commitment towards quality of uncompromising commitment towards quality of our products & Integrity in our operation.” our products & Integrity in our operation.”

Integrity in our operation.” Integrity in our operation.”

Vision mission & valuesVision mission & values Integrity in our operation.” Integrity in our operation.”

ValuesValues::

We value & respect our people.We value & respect our people. We communicate openly.We communicate openly. We have integrity.We have integrity. We win as a team.We win as a team. We drive quality & innovation.We drive quality & innovation. We are accountable.We are accountable.

Introduction to the topicIntroduction to the topic

Demographics literally means a statistical Demographics literally means a statistical data about any given section of the data about any given section of the population. Demographics study includes population. Demographics study includes data and information about the gender data and information about the gender ratio, language, color, race, beliefs, ratio, language, color, race, beliefs, education and economic conditions of the education and economic conditions of the population. In organizations today it is population. In organizations today it is very difficult to employee a workforce of very difficult to employee a workforce of the same origin, same caliber, and the same origin, same caliber, and competence. So there is system being competence. So there is system being evolved evolved

Workforce demographicsWorkforce demographics

Introduction to the topicIntroduction to the topic Managers, especially of the multinational Managers, especially of the multinational

organizations are very much in front with the organizations are very much in front with the issues of the diversed workforce in their issues of the diversed workforce in their organizations. Demographics data of the organizations. Demographics data of the workforce in an organization means the data and workforce in an organization means the data and information related to these:information related to these:

Total volume of workforce.Total volume of workforce. Age statistics.Age statistics. Gender statisticsGender statistics Qualification statisticsQualification statistics Required volume of future workforceRequired volume of future workforce Prediction of the furure workforcePrediction of the furure workforce Cultural and ethnic diversity in workforceCultural and ethnic diversity in workforce Training & development of employeesTraining & development of employees

Introduction to the topicIntroduction to the topic Immediate challenges are:Immediate challenges are: employ and retain retirement-age workers employ and retain retirement-age workers

through flexible work arrangements, through flexible work arrangements, salary/benefit incentives and developmental salary/benefit incentives and developmental opportunities, opportunities,

develop practices to assist the transition of staff develop practices to assist the transition of staff to retirement, and to retirement, and

Replace the skills, knowledge and capabilities Replace the skills, knowledge and capabilities that may be lost from the workforce.that may be lost from the workforce.

A number of options are available:A number of options are available: Flexible arrangementsFlexible arrangements Phased retirement Phased retirement Pre-separation contracts Pre-separation contracts

Introduction to the Topic Introduction to the Topic

Steps in Workforce PlanningSteps in Workforce Planning There are five fundamental activities There are five fundamental activities

that make up a Workforce Plan:that make up a Workforce Plan: Environment ScanEnvironment Scan Current Workforce ProfileCurrent Workforce Profile Future Workforce ViewFuture Workforce View Analysis and Targeted FutureAnalysis and Targeted Future Closing the gapsClosing the gaps

Practical study of the organizationPractical study of the organization

Demographic Demographic workforce and its workforce and its management in CCBPLmanagement in CCBPL

At present, CCBPL has 4 main At present, CCBPL has 4 main categories of workforce:categories of workforce:

1- permanent employees1- permanent employees 2- contract employees2- contract employees 3- daily wagers3- daily wagers 4- third party hired employees4- third party hired employees CCBPL has a workforce of CCBPL has a workforce of

approximately 8000 workers approximately 8000 workers all over Pakistan.all over Pakistan.

Practical studyPractical study

Management of CCBPL Management of CCBPL is of a centralized is of a centralized nature. A very brief nature. A very brief description of the HR description of the HR management in the management in the CCBPL is as under:CCBPL is as under:

Country HR Manager.Country HR Manager. Directors of HR.Directors of HR. HR Business Unit HR Business Unit

Leader.Leader. HR executives.HR executives. HR officers. HR officers.

Practical studyPractical study RECRUITMENT POLICYRECRUITMENT POLICY Previously, like other multinational organizations the Previously, like other multinational organizations the

COCA COLA BEVERAGES PAKISTAN Ltd were hiring COCA COLA BEVERAGES PAKISTAN Ltd were hiring and recruiting female personnel only on need and and recruiting female personnel only on need and merit basis, but now they have revised recruitment merit basis, but now they have revised recruitment policy and have fixed 30% quota for females.policy and have fixed 30% quota for females.

PRE SALE & SALE STRCTURE POLICYPRE SALE & SALE STRCTURE POLICY In the past certain age was fixed for the workforce in In the past certain age was fixed for the workforce in

all departments, but now the new policy has been all departments, but now the new policy has been modified and changed. People from all segments of modified and changed. People from all segments of society, language, race, and color and without society, language, race, and color and without keeping in view the age factor even retired from other keeping in view the age factor even retired from other organizations are being recruited in various branches organizations are being recruited in various branches of sale department, whereas young qualified are of sale department, whereas young qualified are essentially added in the systemessentially added in the system

Practical studyPractical study DIVERSTY IN WORKFORCE OF CCBPLDIVERSTY IN WORKFORCE OF CCBPL Diversity is at the heart of our business. Diversity is at the heart of our business.

We strive to create a work environment We strive to create a work environment that provides all our associates equal that provides all our associates equal access to information, development and access to information, development and opportunity. By building an inclusive opportunity. By building an inclusive workplace environment, we seek to workplace environment, we seek to leverage our global team of associates, leverage our global team of associates, which is rich in diverse people, talent and which is rich in diverse people, talent and ideas. We see diversity as more than just ideas. We see diversity as more than just policies and practices. It is an integral part policies and practices. It is an integral part of who we are as a company, how we of who we are as a company, how we operate and how we see our future.operate and how we see our future.

Diversity in Coca ColaDiversity in Coca Cola

Practical studyPractical studyEmployee DevelopmentEmployee Development Career progression at CCBPL is based on your Career progression at CCBPL is based on your

potential. We carefully analyze your abilities through potential. We carefully analyze your abilities through experience, performance ratings, qualifications and experience, performance ratings, qualifications and competencies and in our strive for excellence, we competencies and in our strive for excellence, we ensure that your potential is put to its best and most ensure that your potential is put to its best and most efficient use in our various departmentsefficient use in our various departments

CCBPL Capability Development WingCCBPL Capability Development Wing The CCBPL Capability Development Wing would be The CCBPL Capability Development Wing would be

focusing on organizational competencies in order to focusing on organizational competencies in order to bridge the skill gap leading to superior performance bridge the skill gap leading to superior performance as well as create focused training & development as well as create focused training & development plans for our employees. With the introduction of new plans for our employees. With the introduction of new training methodologies in the Sales Capability training methodologies in the Sales Capability Development we would be developing a superior Development we would be developing a superior Sales Force that is Business driven.Sales Force that is Business driven.

SWOT ANALYSISSWOT ANALYSIS

Strengths Strengths Managing workplace diversity can Managing workplace diversity can

strengthen work teamsstrengthen work teams Managing diversity effectively is the Managing diversity effectively is the

key to leveraging the advantages and key to leveraging the advantages and minimizing the disadvantages of minimizing the disadvantages of diversity in the workplacediversity in the workplace

Co-workers with diverse cultural Co-workers with diverse cultural backgrounds bring unique backgrounds bring unique experiences and perceptions to the experiences and perceptions to the table in groups and work teamstable in groups and work teams

Another advantage of workplace Another advantage of workplace diversity is the opportunity for diversity is the opportunity for employees' personal growthemployees' personal growth

WeaknessesWeaknesses Communication IssuesCommunication Issues Diversity impacts workplace Diversity impacts workplace

communication in positive and negative communication in positive and negative ways. Between co-workers, diversity can ways. Between co-workers, diversity can place impediments in the way of effective place impediments in the way of effective communicationcommunication

Integration IssuesIntegration Issues companies can experience informal companies can experience informal

divisions in their staff, creating a situation divisions in their staff, creating a situation where culturally diverse employees avoid where culturally diverse employees avoid exposure to each other during break times exposure to each other during break times and after work.and after work.

opportunityopportunity

• Providing reasonable accommodations Providing reasonable accommodations for individuals with disabilitiesfor individuals with disabilities

• Promoting a nondiscriminatory Promoting a nondiscriminatory workplace environmentworkplace environment

• Top-management commitment and Top-management commitment and rewards for the support of diversity are rewards for the support of diversity are critical ingredients for the success of critical ingredients for the success of diversity management initiativesdiversity management initiatives

• Distributive JusticeDistributive Justice• Procedural JusticeProcedural Justice

ThreatsThreats In coming years, corporations will face In coming years, corporations will face

two categories of demographic risk: two categories of demographic risk: risks having to do with retiring risks having to do with retiring employees and risks having to do with employees and risks having to do with aging employees. Both require creative aging employees. Both require creative forethought and active management.forethought and active management.

The diversity can cause workplace dis The diversity can cause workplace dis harmony.harmony.

Management can face difficulties in Management can face difficulties in resolving issues of language and resolving issues of language and culture.culture.

conclusionconclusion After the very brief discussion of our topic MANGING After the very brief discussion of our topic MANGING

DEMOGRAPHIC WORKFORCE, we conclude it as:DEMOGRAPHIC WORKFORCE, we conclude it as: Workforce is the main part of an organization, if we consider Workforce is the main part of an organization, if we consider

management as the brain; workforce is the heart of an management as the brain; workforce is the heart of an organization. To run the business smoothly in an organization, organization. To run the business smoothly in an organization, the workforce should be efficient and well trained.the workforce should be efficient and well trained.

Workforce demographics provide the valuable data to the Workforce demographics provide the valuable data to the mangers and policy makers in an organization for the planning, mangers and policy makers in an organization for the planning, forecasting and improving its human resource and to upgrade forecasting and improving its human resource and to upgrade and enhance the workforce efficiency.and enhance the workforce efficiency.

As the world is changing, trends in business and in human As the world is changing, trends in business and in human resource management are also changing. Companies are turning resource management are also changing. Companies are turning into organizations and into multinational corporations.into organizations and into multinational corporations.

So, to keep our place firm in this growing business world we So, to keep our place firm in this growing business world we have to utilize the new technologies and must frame our policies have to utilize the new technologies and must frame our policies according to the new trends in managing human resource and according to the new trends in managing human resource and workforce.workforce.

RecommendationsRecommendations Here are some recommendations for Here are some recommendations for

the improvement of the human the improvement of the human resource management in CCBPL:resource management in CCBPL:

A detailed and comprehensive data A detailed and comprehensive data base must be established.base must be established.

All information about the current All information about the current workforce should be included in the workforce should be included in the data base.data base.

Present state of the workforce and the Present state of the workforce and the company’s human resource profile company’s human resource profile should be kept updatedshould be kept updated

Future requirements of the workforce Future requirements of the workforce according to the departments and job according to the departments and job specifications must be planned and specifications must be planned and organized systematicallyorganized systematically

A detailed policy should be developed A detailed policy should be developed to accommodate various parts of the to accommodate various parts of the workforce.workforce.

RecommendationsRecommendations Employee development programmes and training of Employee development programmes and training of

the HR managers and leaders should be conducted the HR managers and leaders should be conducted on frequent basis.on frequent basis.

Females should be encouraged to apply and be Females should be encouraged to apply and be selected to work with the organization.selected to work with the organization.

The management should design policies to utilize The management should design policies to utilize the competencies of their diverse workforce to the the competencies of their diverse workforce to the maximum possible benefits for the company.maximum possible benefits for the company.

Organization must encourage and motivate its Organization must encourage and motivate its workforce to improve their skills and competencies workforce to improve their skills and competencies by providing them with trainingsby providing them with trainings

Organization should discourage any sort of Organization should discourage any sort of discrimination practices in regards to its workforce, discrimination practices in regards to its workforce, Gender, Color, Race, Language, Belief, etcGender, Color, Race, Language, Belief, etc

The organization should allow its workers to The organization should allow its workers to express their concerns and must consider their express their concerns and must consider their suggestions seriouslysuggestions seriously..

Thank youThank you