Helping Brands Thrive in the Always-On Era

Timi SiytangcoDirector, Digital Strategies

2 04/10/2023

Who are we?

Bite provides global marketing services for companies that want to change the world.

ALWAYS ON

10 Apr 20234

Marketer quick poll: How always on are you?

90%describe themselves as “always on” marketers

describe themselves as “always on” consumers

believe their brand is ready for the always-on era

65%55%

perpetually switched on 24/7 to what's happening

24/7 utterly consistent

always in touch, always tuned in digitally

consistent marketing vs on a campaign by campaign or product to product basis

Search Live

on call like the doctors at the emergency wards

10 Apr 20235

Customers have moved on.

Brands are changing.

Agencies can’t sit still.

Source: Young Woman Bored by Petr Kratochvil

The evolutionCollateral / POS

Events / exhibitions

Face to face

Premiums / giveaways

Proven and traditional methods and tools

Updated tools and technologies

New dynamics and dimensions

Newsletter > eDM

Brochures > iPad

Events > webinars

Social media

Search

Mobile

10 Apr 20237

Brands as Publishers…PLUS

• Content + Community• Online + Offline• Social + Loyalty

10 Apr 20238

Using current news to drive customer action

10 Apr 20239

Product innovation through crowdsourcing

10 Apr 202310

3 tips to help brands thrive in the always-on era

Curiosity

Creators

Complementary

Thank you.

Timi SiytangcoDirector, Digital Strategies