Embed Size (px)
Citation preview
Accelerate e-commerce
SLI Overview
David Woods, Sales Director
eCommerce & Omni-channel Experience
Agenda
1. SLI Overview
2. Search
3. Recommendations
4. Site Champion
5. Merchandising Console
6. Summary
2
3
Some of our UK based clients…
Best Product – ecommerce awards for excellenceBest Technology Solution – ECMOD
4
SLI Systems
•Lakeshore Learning - 30% increase in site revenue
•Boden - 177% increase in site search conversions•Jelly Belly - 33% increase in site search conversions
•e.l.f. Cosmetics - 400% higher conversions from mobile search users
•Party Supplies Delivered - 203% increase in site search conversions•Snow+Rock - 11% higher conversion rates
•Thompson & Morgan - 47% of site revenue generated from site search
•Lovehoney - 16% higher average revenue per visit•Motorcycle Superstore - 200% increase in site search conversions
•Michael C. Fina - 187% increase in site search conversions
•Suttons Seeds - 50% of site revenue generated from site search
•LED Hut - 35% lower bounce rate•Appliances Online - 30% revenue increase attributed to site search
•American Bridal - 300% increase in revenue from site search
•Black Forest Decor - 84% higher revenue per customer
•Carolina Rustica - 25-30% revenue increase attributed to site search
•Footwear etc. (Patricia Seybold Group) - 200% higher average revenue per visit
•NRS - 20,000+ referrals through SLI Site Champion•SurfStitch - 30% improvement in page position for organic searches
See more at: http://www.sli-systems.co.uk/customers/case-studies#sthash.FF4ntmX8.dpuf
Search
5
Searchers are your most valuable shoppers
6*Based on analytics data for 200+ retailers
11%higher
3xgreater
6 Min.
longer
Searchers vs. non-
searchers*
$11.09
w/ search
$4.62 w/o search
7more
Pages Per Visit
7
Site Search Recommendations
Prominent Search Box
Autocomplete Suggestions based upon
previous shopper searches
Top Selling Product relevant to current
Search Box Information w/additional
detail (ie. Price/product info/availability)
8
Text Suggestions – Conversion Rate
24% AOV increase £3.66
Product Suggestions – Conversion
Rate 29.5% AOV increase £5.40
9
Search Suggestions / Productions Suggestionswith SLI Learning Search
E-commerce Conversion Rate Oct 26, 2014 - Nov 2, Nov 3, 2014 - Nov 9, Nov 10, 2014 - Nov 16,
All Sessions 1.42% 1.63% 2.00%
SLI Auto Complete - Suggestion 2.12% 2.49% 3.21%
SLI Rich Auto Complete - Product 4.44% 5.07% 5.22%
E-Commerce AOV Oct 26, 2014 - Nov 2, Nov 3, 2014 - Nov 9, Nov 10, 2014 - Nov 16,
All Sessions £4.98 £5.57 £8.40
SLI Auto Complete - Suggestion £10.06 £12.93 £17.12
SLI Rich Auto Complete - Product £15.50 £18.68 £19.78
Search Suggestions Results
Suggestions convert higher than
standard search
Suggestions have higher AOV then
standard search
Product Suggestions convert higher
than any other search
Product Suggestions have higher AOV
then any other search
UX is improved providing better
usability and more enjoyable browsing
experience
Suggestions continue to improve due
to SLI Learning
10
75% of shoppers will click in the
top 5 products
SLI Learning Search
Relevant results
Most likely purchased products
ranked first
User generated search
suggestions
Dynamic refinements
Marketing banners
Spelling and pattern matching
1 2 3 4
5
11
SLI Search – Learned Relevance
SLI Learned Score
75% of click through are through the top 5 products
Vital to display most desirable (highest converting
products) at the top of page 1
SLI can automate this based upon each individual
key phrase
SLI will always deliver the most relevant results
based upon learned customer behavior therefore
driving up conversion rates
12
Search Suggestions / Productions Suggestionswith SLI Learning Search
E-commerce Conversion Rate Oct 26, 2014 - Nov 2, Nov 3, 2014 - Nov 9, Nov 10, 2014 - Nov 16,
All Sessions 1.42% 1.63% 2.00%
SLI Auto Complete - Suggestion 2.12% 2.49% 3.21%
SLI Rich Auto Complete - Product 4.44% 5.07% 5.22%
E-Commerce AOV Oct 26, 2014 - Nov 2, Nov 3, 2014 - Nov 9, Nov 10, 2014 - Nov 16,
All Sessions £4.98 £5.57 £8.40
SLI Auto Complete - Suggestion £10.06 £12.93 £17.12
SLI Rich Auto Complete - Product £15.50 £18.68 £19.78
Search Suggestions Results
Suggestions convert higher than
standard search
Suggestions have higher AOV then
standard search
Product Suggestions convert higher
than any other search
Product Suggestions have higher AOV
then any other search
UX is improved providing better
usability and more enjoyable browsing
experience
Suggestions continue to improve due
to SLI Learning
13
SLI Search – Banners
SLI Product Page Banners
Banners increase sales to customer by delivering information or including Call to Actions
Banners can be site wide or created per key phrase
Banners can be set in campaigns – so the only run for set periods ie. Black Friday-Cyber Monday
Search term: Harry Potter Search term: Clarks Shoes
14
SLI Systems Tuning Functionality
Promote, Demote, Hide Products
Control categories
Create rules / weighting
Create bespoke pages for search terms *Halloween*
Create highly tuned product landing pages – email campaigns
15
SLI - Navigation
16
SLI Search – Learned Navigation
17
Recommendations
18
Create up sell and cross
sell opportunities
SLI’s Approach
Automatically generated
recommendations
Customised strategies
Shown across multiple
pages
Learning technology
optimises relevance
based on user behaviour
Create highly tuned
product landing pages –
email campaigns
Controllable – higher
price, selected products
Intelligent Recommendations
19
SLI Mobile
20
SLI Mobile
21
Search on MobileProminent search box prom
Top categories highly visible
Relevant results become even more important
Refinements easy to use
22
User Generated SEO
23
24
SLI’s Approach
Automatically generated
recommendations
Customised strategies
Shown across multiple
pages
Optimises relevance
based on user behaviour
Create highly tuned
product landing pages –
email campaigns
Controllable – higher
price, selected products
Tailored algorithms
User generated SEO – Site Champion
25
User generated SEO – Site Champion
26
27
High optimised product
driven landing pages
crawable by Google
SLI Site Champion
2nd October:
1906 referrals
118 transactions
6.19% Conversion Rate
User generated SEO – Site Champion
28
Merchandising Console
29
Dynamic Product BannersDecrease Bounce Rate
Increase Conversions
Higher average order value
30
Merchandising Console
31
Merchandising & Reporting Console
Reports, metrics and
tools to simply and
effectively optimise your
e-commerce Web site
Merchandising Console
Reports
Page Tuning
Synonyms
Banners
Conversion Optimiser
Redirects
32
Test, Test, Test
Grid Vs List Test
Yearly increase in revenue ~ £250,000 increase in usage
Grid views spend £4.47 more than list viewers
Increase in revenue of ~£21,000 per month
33
Test, Test, Test
Infinite Scroll &
Floating Search
Increase in revenue
per day of over £3K
Over the course of a
year generating
over £1 Million
34
The CSM Team
Reports, metrics and tools to
simply and effectively optimise
your e-commerce Web site
Merchandising Console
Implementation
On going support
Driving Key metrics
Best Practice
Sharing experience
Conversion Optimiser
Site Search Critique
http://sitesearch.sli-systems.com/Site-Search-Critique.html
Web Demo
http://sitesearch.sli-systems.com/Request-Demo.html
35
