“Social Networking NEXT…”

2009 NSA Convention

Social Networking Strategy

1. Identify Key Relevant Stakeholders2. Sources of Internal and External Insights

3. Engage with Unique Value-Add

4. Deliver Exceptional Experiences!5. Influence Best Practices for Future Success

Engage & Influence – often without Authority…

“Listen Louder!”

The Art of Listening, Learning, and

Engaging

Influence

When you light a single match…

It burns out without any effect…

But if …

Leading Trends…

1. INTEROPERABILITY

2. VISUAL INSIGHTS

3. ENTERPRISE

1. Interoperability

David Nour - “Google Me”

Search 2.0

2. Visual Insights…

Source: The Coming Change in Social Media Business Applications – Josh Gordon, May 2009

3. Enterprise Social Networking

Why Build a Social Network?

Web 2.0

Source: McKinsey Survey

Pick a Starting Point…

Learn

Dialog

SparkSupport

Innovate

David NourRelationship Economics®Atlanta404-419-2115RelationshipEconomics.NET

@davidnour#NSA09