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KAX Media Limited | 1AAC | June 24th 2015
Charles GillespieCEO KAX MediaAmsterdam Affiliate ConferenceJune 24th 2015
How to solve the biggest problem for
any affiliate
All sources: KAX Media Original Research
KAX Media Limited | 2AAC | June 24th 2015
KAX Media is a multi-award winning provider of digital marketing services and tools for the global eGaming industry.
KAX Media Limited | 3AAC | June 24th 2015
Headquartered in Dublin with offices in New York, Florida and Monte-Carlo.
We are aggressivelyhiring in Dublin so getin touch!
KAX Media Limited | 4AAC | June 24th 2015
The biggest problem is:
Fragmented Affiliate Stats!
KAX Media Limited | 5AAC | June 24th 2015
Agenda1. Size & Shape of Affiliate Marketing
in Online Gaming2. Incredible cost of fragmented data3. Building your own solution to
integrate data4. Evaluate the existing solutions5. Dive deeper into the best options6. The fruits of successful data
integration7. Questions
KAX Media Limited | 6AAC | June 24th 2015
~150,000 ……….......……………………..……… Total Gaming Affiliates
~20,000 …………..………………………………. Active Gaming Affiliates
784+ …………….………….… Active Gaming Affiliate Programs (at least)
84+ …………….………….……… Closed Gaming Affiliate Programs (at least)
~25 …………………………….………… Average Number of Programs/Affiliate
By the numbers ....
KAX Media Limited | 7AAC | June 24th 2015
~20,000 ……………………………..………………. Active Gaming Affiliates
160,000 …………........………………………… Hours/Month (1 Man Day/Month)
1,920,000 …………………………..…………………………….…Hours/Year
923.07
………………………………………………............................ Man Years
23.07 …………………….……………………………………………….… Working lives
Thats a lot of hours!
KAX Media Limited | 8AAC | June 24th 2015
Since the beginning of eGaming ….
230.76Working Lives Have Been Spent
CollatingGaming Affiliate Stats
KAX Media Limited | 9AAC | June 24th 2015
Solutions?
Build your own system-or-
Take something off the shelf?
KAX Media Limited | 10AAC | June 24th 2015
Build your own … ?
• Data Warehousing
• DW Security• API
Integrations• Website
Scraping• Field Mappings• Process
Monitoring• Integration
Monitoring• Server Admin• Database
Admin
SeriouslyComplicated
Software
=
x 768 Aff. Programs
KAX Media Limited | 11AAC | June 24th 2015
Build your own … Part 2!
• Reporting system = more security vulnerabilites
• User management and user permissions
• Desktop reporting system• On the go mobile reporting system• API to manage data
Now, build and share reports on that data:
KAX Media Limited | 12AAC | June 24th 2015
Perhaps easier to take something
off the shelf ....
KAX Media Limited | 13AAC | June 24th 2015
Affiliate LUMAscape
Gaming Affiliate BrokersLittle/No Reporting
Full Gaming CoverageNOT Brokers
Little/No Gaming
Denotes shuttered company
KAX Media Limited | 14AAC | June 24th 2015
Two choices for serious affiliates:
Full Gaming CoverageNOT Brokers
KAX Media Limited | 15AAC | June 24th 2015
vs• Software as a Service (SaaS)• Exclusive gaming focus• Cloud Based• Multi-device• Multi-user• Always up to date• Full tracker level data• > 500 gaming aff programs
• Desktop Software• Includes non-gaming as well • Manual updates• Single Device• Single User• Top-level detail only• > 700 gaming aff programs
KAX Media Limited | 16AAC | June 24th 2015
KAX Media Limited | 17AAC | June 24th 2015
KAX Media Limited | 18AAC | June 24th 2015
KAX Media Limited | 19AAC | June 24th 2015
KAX Media Limited | 20AAC | June 24th 2015
I’ve got the stats! Now what?
BUSINESS INTELLIGENCE
• Which one of my traffic sources is converting!!??
• Are the operators paying me on every product?• Are the totals summing correctly (you’d be
surprised)?• What day of the week do my customers arrive
(Friday)?• Which week of the month is the best for
conversion?• Which month of the year is best for each
product type?• Exactly how bad am I getting screwed on the FX
rate?
KAX Media Limited | 21AAC | June 24th 2015
QUESTIONS?Charles Gillespie:[email protected]
To learn more about Adge andhave a free demo, contact:Roberto [email protected]+33(0)6.32.93.42.07
