Beth SturgeonGoogle@google

Lauren RiggsGoogle@google

Katie BerlentGoogle@google

Data, Design and Process: Multi-team Collaboration Driving Zero Waste around Sensitive Workplace Waste

#SB16SD #ActivatingPurpose

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Consider It

IMAGE How did we build a team?

IMAGE What were the key elements of the strategy?

IMAGE How did we leverage data?

google.com/trends

You MomNever Told

YouToiletside

ChatsMenstrualMusings

Ask a friend PunctuationCampaign

google.com/insights

IMAGE What did we learn about influencing user behavior?

90%90% positive feedback across channels: 52/57 comments coded trending positive

375 Unique visitors to our site in just one month

45% Bounce rate for site, with 1100+ unique pageviews

15 Direct comments to our website

All 250 cups taken in less than two weeks

IMAGE What was our strategy for getting buy in?

IMAGE How did we develop our comms strategy?

IMAGE How did we capture and use feedback?

“I love that you are doing this. The world

loves that you are doing this. Thank

you!” “Super excited to see them in the

bathroom and I am honestly (never thought

I'd say this) looking forward to my next

period to try a cup out!”

“This is awesome!I just discovered

menstrual cups a few months ago and am

loving it.”

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Consider It

IMAGE User engagement can be a sustainability tool

Our motives were waste reductionand providing options

We asked for advice to turn decision-makers into champions

THANK YOU!

#SB16SD #ActivatingPurpose

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