Pro

1.Product-Market Fit

1. What is it?2. Example of a successful PMF3. Example of a failed PMF4. What can you do to insure successful PMF5. Resources6. Conclusion, thanks, and an offer for YOU:)

1. What is it?

Answer: Product/Market Fit is the degree to which a product satisfies a strong market demand.

Hey! Look at my

awesomeproduct!

ExampleE2. Examples of a Failed PMF

1. A Shark Tank story

2. Ice Cubes to Eskimos

3. Segway

Ex 3. Example of a Successful PMF

1. Gatorade2. Starbucks3. ***

4. What you can do to insure success

ExTen Steps to Product/Market Fit (extracted from Wikipedia)

Ash Maurya outlines ten steps for exploring Product/Market Fit.

1. Your product is not "product"

2. Explore different business models and prioritize where to start

3. Understand the three stages of startups: [Problem/Solution Fit], Product/Market

Fit, Scale

4. Focus on the right metrics

5. Formulate falsifiable hypotheses

6. Architect for learning

7. Architect for speed

8. Go only as fast as you can learn

9. Validate qualitatively, verify quantitatively

10. Systematically test your model

ExIDEAS

BUILD

PRODUCTMEASURE

DATA

LEARN

USE GOOGLE KEYWORD PLANNER!! USE IT FOR “REAL” SEARCH AND LANGUAGE FOR YOUR MARKET! DON’T ASSUME!

ExProduct/Market Fit Storyboard

Building a Minimum Viable Product requires four components of the Business Model Canvas in the

Product/Market Fit Storyboard:[7]

1. Customers

2. Value Proposition

3. Channels

5. Resources for more info on PMF

1. http://fourhourworkweek.com/2009/05/19/vanity-metrics-vs-actionable-metrics/

THE FOUR HOUR WORK WEEK, TIM FERRIS

2. http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html

THE BUSINESS MODEL ALCHEMIST

3. http://www.sba.gov SMALL BUSINESS ADMINISTRATION

6. Conclusion

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