About Dabur..

• 1884- Birth of Dabur in Calcutta

• 4th largest FMCG company in India

• Legacy over 100 years

• Current CEO is Mr. Sunil Duggal

• Largest manufacturer of Ayurvedic medicines

• 17 Manufacturing units spread across the globe

• Products sold in over 60 countries

Some statistics

• In 2000, company crossed 1000 crore turnover

• Share price listed at Rs. 157

Change in logo

Product Portfolio

Health Care• Chyawanprash• Hajmola• Honitus

Personal Care• Vatika and

amla • Dabur Red• Dabur Gulabari• Fem

Product Portfolio Contd.

Home care:• Odomos• Odonil• Odopic• Sanifresh

Product Portfolio Contd.

Food:• Real• Real Activ• Dabur Hommade• Dabur Honey

SWOT Analysis

Strengths:• Century old company• Established brand• Ayurvedic product line• Excellent distribution network• Well adopted pricing strategy

SWOT Analysis contd..

Weaknesses:• Uneven profitability in its product line• Lacking product variances

SWOT Analysis contd..

Opportunities:• Large untapped rural market• Introduce brands in a few

other segments.• Expand its Ayurvedic portfolio

SWOT Analysis contd..

Threats:• High competition in FMGC Sector• Ayurveda has its own competitors