#da12social first workshop

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First ‚da12Social Strategy Workshop



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Monitoring #da12social

First occurance of #da12

Awareness campaign #da12



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Meeting Agenda

Short term objectives

Initial countries we will work on

Team composition

Assessment Methodology

Summary / Time Table

Q+A



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Short term objectives



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Conducting an assessment of the status quo

For five countries we want to know where the respective businesses is today, what the perception of the population is, how the public sector is represented and what the status of the international competition is. Approximately 15 slides per country in english.

We need to complete the assessment by June 18

We will use the assessment for the strategy workshops June 20 and present initial results and concept to the EU Commission June 21



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Countries



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The initial countries

UKFranceGermanyNetherlandsRomania

Criteria:Currently available resources and expertise



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Team Composition



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UK

Peter Finney **(UK) CSMSBilly Steward *(UK) CSMSAnjlee Bhatt(UK) Christine Miller(UK) Ivor Kellock (UK)

Initial Team Composition

Netherland

Gianluigi C. **(NL) Mette Rehnstr.*(SE) CSMS Elza v. Swieten(NL) Jos Essers(NL) Cees Grootes(NL) Sandor Lokenb.(NL) Eric Mesrits(NL)

France

Pierre Micelli **(FR) CSMSJorgen Poulsen *(FR)Aurelia Noel(UK) CSMSFabrice Bertelli(BE)?Jack Gonzales(ES) CSMSJosep Claret(ES)

Germany

Andrew Maher**(DE) CSMSFlorian Gottsch.*(DE) CSMSHans Woudboer (DE) Detlev Artelt(DE) Roger Kopling(AT)

Romania

Attila Herczeg**(HU) CSMSLucian Duma(RO)Bogdan Pater(RO)Irene Kimml(MA)

Service Team

Axel Schultze (EU) Overall Project LeadMarita Roebkes (EU) CSMS Social Media MonitoringOlaf Kracht (DE) CSMS Media & JournalismBerrie Pelser (NL) Buzz masterBilly Steward (UK) Blog

PHASE II Countries:

Jack Gonzales (ES) CSMSJosep Claret(ES)

Mette Rehnström (SE) CSMSTina Jonasen (DK)



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Assessment Methodology



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Methodical Social Media Approach

Assessing the situation before the final goals for the social media strategy are agreed on

Understanding the current level of social media engagement from population point of view both in connecting to businesses and job search

Understanding the real needs and issues in the respective EU countries from a business managers point of view in regards of economics and job development

Understanding the level of engagement of the public sector and the EU Commission in the respective countries

Understanding the current level of engagement in the closest competing countries



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Business Related

What are the three most important industries (contribution to the GDP and job creation) – And what are the most promissing startup segments by industry?

How many companies are leveraging social media one way or the other?

How many companies using social media to recruit new employees?

What is the overall perception and fear using social media as a business tool?

Population Related

What is the overall perception of the population on social media?

How many job seekers are using social media to find jobs?

What is the populations expectation in regards to companies using social media?

What is the population‘s perception on the EU and it‘s own country?

For Each Country:



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Public Sector Related

What is the level of engagement of the public sector including the polititians in Social Media?

Who are the thought leader and early adopters, publicly engaging in social media

What is the level of engagement of the EU representatives in the respective country?

Competing Countries

What is the level of engagement of the top competing countries relative to the core industry segments?

How deep is the influence of those countries into the respective country?

For Each Country:



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How we will do that

Each Project Lead will build 4 groups, one group / person for each quadrant

Use everything from Google search to sophisticated social media monitoring tools to answer the questions (see previous page)

Compose the answers in two ways:Reports as agreed by the team leadsScreenshots showing the actual results:i.e. Tweets, posts, mentions etc.

Share the first round of information as PPT by May 24 in the group via SlideShare – share the URL



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Providing the results

Industry related groups on LinkedIn or Xing(Numbers, names, screenshots)

Influencer – people! (Numbers, names)

Public opinion i.e. on Twitter, comments...(Screen shots)

Reporting data



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Tools



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What tools will we use

Google search ;)

Forum.com / Quora.com / LinkedIn

MediaMetrics (Marita)45 Minute introduction training Mon 1445 Minute user training with QA Wed 16

Ecarn (Pierre)45 Minute Training45 Minute user training with QA



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Summary



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Summary

Getting some general demographic data per country

Conducting an assessment using the 4QAM model, social media monitoring tools and other resources to build the foundation for the strategy development

Putting the assessment in a presentable form by June 18

Presenting the Assessment to the workgroup team in Brussels so that we can create an initial strategy model by June 21



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Discussion



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Thank You

+1 (650) 384-0057+49 (30) 2023-8748

Digital Agenda Europe Page and Group

@AxelS #da12social

All social presences: http://XeeMe.com/axels

http://xeesm.com/smacad



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About

Digital Agenda Europe – Preparation for the Social Media Strategy Proposal

More info on http://xeeme.com/AxelS or +1 (650) 384-0057.

© 2012 DA12 Social Group . All rights reserved.