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April 21-22, 2010 San Antonio, TX
Engineering your Direct Mail Campaign
{And other Press finished Products}
An Overview
Introduction• Founded as the first in-line finishing web printer, printing in-line
finished inserts for L. L. Bean Co.
• 185 employees
• 11 heat-set web presses – all fitted with custom, in-line finishing capabilities
• Located in Lancaster, Ohio – within 24 hours trucking distance of 80% of the U.S. Population
• In-House engineering and manufacturing department
– We build and engineer custom in-line finishing equipment, on-site
• In-House Creative Response Group
– New Design Ideas
– Convert traditional packages to in-line packages
Mailing
• On Site Mail Verification
• Drop ship directly to BMC/SCF for maximum postal discounts and accurate in-home deliveries
• Capacity to sort and mail 2,000,000 or more pieces per day
Stretching your print spend
Providing you the option of converting your traditional package into a profitable in-line opportunity. $$$$$$
But…. Don’t get into the game too late.
Challenges:• What can I do to get my targeted
customers to hold onto my direct mail longer than my competitors?
• How do I get them to open my direct mail and engage?
Engage early!!!!!• Creative development
– Add multiple dimensions-involvement devises– Morphing of ideas-Hybrid formats– Duplicating and expanding of existing ideas– We provide dummies, mock-ups & templates– Image in COLOR– Use 40Lb paper or 10 point stock– Mix paper stocks– ASK ME ABOUT READSMART TEXT FORMATTING
Opportunities are endless• We start with a roll of stock and finish with a completed project
Add • Varnish• Advent windows• Gift cards• Sticker sheet• Self-mailers• Snap-packs• Die Cuts• Games• Much more
Endless personalization opportunities
Case Studies
We eliminated the frustration and extra expense
Guideposts had a challenge• We listened to our
customers• Match insertion• Multiple vendors & shipping• Project management• Limited formats• Time lines• Cost
How did we do it?• Creative Design Team
Is able to convert your product into a winning in-line package
In-line finishing
Printing-Drying-Imaging-Stamps-Die-Cuts-Tip-Ons-Gluing-Folding-Sealing-Addressing-Mailing
ALL IN ONE PROCESS!
M-500 from Goss
Closed loop color / waste reduction Closed loop register control / waste reduction
Built in the USARated at 40,000 IPHSix Unit 22.75 x 38
Cyril-Scott’s new I-Web Finishing LineCyril-Scott’s new I-Web Finishing Line
*Gluers *Ribbon shifting *Plow stations*Die cutting - flex & honey comb*Auto register control*Rotary cutter
*Speeds of up to 1400 FPM*Servo Technology”. *Re-moistenable Gluer*Ribbon Deck – Comp. *2 UV coaters and lamps
Thank You
Fred GombergNE Regional Sales [email protected]
800 Denow Rd, Suite C 221 Pennington, NJ 08534
