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The compliment to the youtube video. This time you can download the PDF and browse at your leisure, avoiding the skuttery video. Cheers, Steve
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www.cxra'ng.com © CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
An Overview of CXMapping using the
ABACUS toolkit from the BP Group
www.cxra'ng.com
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
USE
CARE SUPPORT
SHARE
USE CUSTOMIZE
SHARE
SHARE SEARCH
>
>
>
< <
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
CARE
>
<
SHARE
USE
www.cxra'ng.com
WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
>
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
>
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH
>
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
>
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
>
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
>
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
>
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
>
>
< <
WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
CARE
>
>
< <
WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
CARE
CARE SUPPORT
>
>
< <
WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
CARE
CARE SUPPORT
SHARE
>
>
< <
WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
CARE
CARE SUPPORT
SHARE
USE CUSTOMIZE
>
>
< <
WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
CARE SUPPORT
SHARE
USE CUSTOMIZE
>
>
< <
WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
CARE
ACQUISITION
>
<
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
CARE
USE
CARE SUPPORT
SHARE
USE CUSTOMIZE
>
>
>
< <
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
CARE
USE
CARE SUPPORT
SHARE
USE CUSTOMIZE
>
>
>
< <
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
CARE
USE
CARE SUPPORT
SHARE
USE CUSTOMIZE
SHARE SEARCH
>
>
>
< <
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
CARE
USE
CARE SUPPORT
SHARE
USE CUSTOMIZE
SHARE
SHARE SEARCH
>
>
>
< <
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
CARE
USE
CARE SUPPORT
SHARE
USE CUSTOMIZE
SHARE
SHARE SEARCH
>
>
>
< <
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
www.cxra'ng.com
AWARENESS DISCOVER
AWARENESS SEARCH BUY IN
RESEARCH
BUY IN COMPARE
BUY IN DECIDE
USE
CARE SUPPORT
SHARE
USE CUSTOMIZE
SHARE
SHARE SEARCH
>
>
>
< <
< WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL
ACQUISITION
© CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
KEY
CARE
>
<
SHARE
USE
www.cxra'ng.com © CXRATING 2013
CUSTOMER EXPERIENCE MAPPING WITH ABACUS
An Overview of CXMapping using the
ABACUS toolkit from the BP Group
