C&w associates final project presentation v4

HOW TO RENOVATE AT YOUR HOME IN FUTURE ?

HKU MBA

PMBA6004 - Creativity and Business Innovation

C & W Associates

JUNE 12, 2010The Largest Asia’s RenovationCompany

copyright @ C & W Associates 2010

What’s our Need?Need?

Need?Need?



To establish a sustainable and integrated business platform for all parties to grow their business

To provide customers a one-stop service that is convenient and beneficial

History of Renovation

Earlier Stage 2-D Era 3-D Era

No computer,

customers just

choose from

the furniture stores

Interior designers

draw 3D graphics

to show the images

Interiors designers

draw 2D graphics

to show the images


NO integration / collaboration among the different business parties


Show flat without decoration清水房

INTEGRATED ONSITE Experience


By using the integrated platform, all business parties can obtain business opportunities for

customers to their furniture / interior design among different providers and

Enable target customers to project the mix and match feeling of their favorite setting ONSITE

Visualize it in the flat LIVE

Foster an win-win business opportunity

The IdealityTM

Integrate your Ideas at our Platform

It is an Web-based integrated platform (http://www.ideality.com) to collect all data as below:

floor plans for all current or coming residential buildings interior design illustrations (3D render models) real products from various suppliers and advertisers


http://www.ideality.com/


http://www.ideality. com

Account Login:

Account ID:

Password:GO

The IdealityTM


Platform Demo - 1

Home Configurator Suppliers

login your account




Floor Plan

Design Tools

Furniture

Appliance

search

Database Upload my own

3-D Imaging

Platform Demo - 2

The IdealityTM


Search your floor plan




Floor Plan

Design Tools

Furniture

Appliance


3-D Imaging

Platform Demo - 3

The IdealityTM


Show flat without decoration清水房




Floor Plan

Design Tools

Furniture

Appliance


3-D Imaging

Platform Demo - 4

The IdealityTM


2D Floor Plan



Floor Plan

Design Tools

Furniture

ApplianceFloor plan

3-D Imaging

copyright @ C & W Associates 2010Platform Demo - 5

The IdealityTM

Integrate your Ideas at our Platform2D design on floor plan Selecting the furniture



Floor Plan

Design Tools

Furniture

Appliance

3-D Imaging

copyright @ C & W Associates 2010Platform Demo - 6

The IdealityTM


Create your 3D image on selected floor plan

The RealityTM

On-Site Experience via our 3D System

It is a 3D Projection System which can project your furniture (3D render or real products) at on-site:

the system connect via PC easily via dedicated projector and steam base to project the 3D image at on-site feel the on-site experience





EASY INSTALL& DISPATCH

MORE REALISTICVS VIEW at PC

NOVEL IDEA atRENOVATION INDUSTRY

The IdealityTM


The RealityTM

On-Site Experience via our 3D System

MeetMeet

When……..When……..

IDREALITYIDREALITYMore on More on Business Model Business Model

& & its Feasibilityits Feasibility


HELIODISPLAY BASE UNIT SET at FLOOR - HELIODISPLAY BASE UNIT SET at FLOOR -

Ideality Web-based Platform Reality 3D Projection System

No need 3D glasses

Projection


FurnitureDesigners

Interior Designers

providing a service to Clients

FurnitureRetailers

IdealityWeb-based Platform

Home Appliance Maker / Retailer

Reality3D System

Developers & Property Agencies

earning money $$$$for further investment

Free join and is a Closed Platform

Free JoinNo $$$$

Only for 1st hand market


FurnitureDesigners

Interior Designers

providing a service to Clients

FurnitureRetailers Ideality

Web-based Platform

Home Appliance Maker / Retailer

Reality3D System

Developers & property agencies

earning money $$$$for further investment

is a Open Platform

Get Money$$$$

Expanding to 2nd residential market & commercial markets

$$

$

$

2nd Residential

market

Commercial market,

e.g. office/ restaurant

$$

3D Projection Technology - More advanced


OPEN ClosedAccess

Public

Private

Control


STAGE 1 STAGE 2

Platform Closed Open

Furniture New only Expand to used furniture (via 3D camera)

Market Only 1st hand residential Expand to 2nd hand residential and other commercial markets, e.g. office, restaurant

Revenue Source Only developers / property agencies

Expand to interior designer, furniture manufacturer and also user.

Moreover, data mining can sold to relevant parties


• Performance

TimeEarly Stage

2D era

3D EraC&W Idreality 3D Renovation Platform

Idreality-Stage 1

Idreality-Stage 2

HOW TO RENOVATE AT YOUR HOME IN FUTURE ?

C & W Associates

JUNE 12, 2010The Largest Asia’s RenovationCompany

IDREALITYIDREALITYTMTM

HKU MBA

PMBA6004 - Creativity and Business Innovation


Parties Problems Needs

Developers/Property Agencies

Mistrust from the buyers for the actual size of show flat

Way to show the flat can fit for many furniture settings

Individual Buyers Time consuming to browse through different furniture settings

A convenient system to browse different settings in one place

Interior Designers/ Furniture Retailers

Passive role to wait for buyers

A unique platform to advertise their products/ services


What to serve •A unique renovation platform with integration of developers/ property agencies, interior design companies/ furniture retailers and individual buyers•A convenient platform to browse furniture settings from different companies•Onsite, live experience for 3D renovation projection

Why to serve To build a bridge between different parties, obtain a win-win situation

Who to serve •Developers/ property agencies, interior design companies/ furniture and individual buyers •First market: 1st Hand Property Residential Market•Secondary market: 2nd Hand Property Market, also for Commercial etc.

How to serve Stage 1: Closed Platform with free join of selected interior design companies/ furniture retailers attract the developers/ agencies to join rental of 3D onsite renovation projectionStage 2: Open Platform: Even individual owners can join the platform

How to make money •Stage 1: Rental charge/ project fee from developers / property agencies•Stage 2: Charges per usage of platform, advertising on platform, data of customers’ preference

Competitive advantages Unique, network effect, 3D onsite new innovation technologies


3D TV

(like as Sony, Panasonic, Samsung)

3D Projection System

(like as watching on movie)

3D Projection system

(our case – Heliodisplay from US company IO2 Technology)

Resolution High Mid Low

View Area Max 60 inch Max ~400 inch - Max ~ 100 inch- Can project in the middle area, not require along a wall

3D glasses Active shutter 3D glasses

Optical 3D glasses No required 3D glasses

Reference Costing

Samsung 55inch- HK$48,800

400 inch – no information

100 inch ~ US40000 per set (incl. projector and base unit)

Appendix

3: Brief comparison of 3D Technology