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SOCIAL MARKETING
SOCIAL MEDIA TIPS FOR BETTER SOCIAL
Tip #1: Always use hashtags
Hashtags immediately Increase your post’s organic reach, helps target your desired
audience and builds brand exposure.
HASHTAGIFY.ME
Twitter & Facebook
Tip #2: Use Quality Images
Choose quality over quantity. Be selective in the photos you choose to represent your
brand on social media.
Tip #3: Timing is Everything
Where is your target audience located and what time are they on social media?
iconosquare.com
Tip #4: Leverage Brand and Ambassador Content
Jackpot.
Tip #5: Link back to your website
Social media is now synonymous with SEO. Link back to your website whenever
possible.
foursixty.com
#UserGeneratedContent
Tip #6: Brand Hashtag
Tip #7: Target key influencers
Develop strategic partnerships with key influencers.
klout.com
Tip #8: Give Incentive
Why should people follow you on social media?
Tip #9: Stay organized
Save time.This is your key to social media success.
LATERGRAM.ME
TWEETDECK.TWITTER.COM
Tip #10: Advertise
Duh.
FacebookAdvertising
• SinceFacebookdramaticallychangedandalmostforcedbrandsandbusinesstoadvertiseonsocialmedia,theyhavealsoheavilyincreasedtheiradvertisingopportunities
• Fromwebsiteremarketingandpromotedposts,youcannowbuildhighlytargetedcampaigns,reachingusersbasedonbehaviors,demographics,locationsandmore
• UseFacebookBusinessManagerandPowereditorformoretargetedandstrategicads:https://business.facebook.com
Instagram• Instagramadsarenowavailable
globallyforallbusinesses—bigandsmall
• Sharestorieswiththishighlyengagedaudienceinacreativevisualenvironmentanddriveactionwithyourads
• Driveclickstoyourwebsite,storelocations,contactforms,contestsandmore
• Sharevideosupto30secondstotellyourbrandorcampaignstory
• Promoteappinstallsandsharemultiplephotosatoncewiththeirnewcarouseladformat
