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Presentation on CSR and Value to a mining group breakfast in Vancouver, BC Canada. The presentation focuses on CSR and Value and outlines three analytical tools/frameworks to help analyze and understand CSR from a value perspective. The tools are the CSR Value Continuum: Value distribution to Value creation, Value sustainability and Value proposition alignment.
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CSR: IT IS ALL ABOUT VALUE
Tools, Frameworks & Thinkabouts to (hopefully) create value more efficiently
Mining Session – Hosted by SPAN OMS Inc. February 18th, 2014, Vancouver, BC, CANADA
Wayne DunnProf. of Practice in CSR @ McGill | ISIDExec. Director, CSR Training [email protected]: +1.250.701.6088
© CSR Training Institute 2014
www.csrtraininginstitute.com
© CSR Training Institute 2014
Objective
CSR and Value – to discuss a framework (think-about) and a couple of tools that MIGHT help you to be more efficient at understanding and creating value through CSR investments and activities
Remember
There are no CSR Experts
We are all learning
Beware the Expert
www.csrtraininginstitute.com
© CSR Training Institute 2014
Why Me? Who is Wayne?
• Saskatchewan Farm Boy• Accidental Academic• 2 seasons diamond drilling (Gold/Uranium)• 25+ years of practical CSR experience
– About 100 projects (programs, policies, strategy, relationships, innovation, etc.) Many very complex (e.g., industry HIV/AIDS strategy in South Africa and Papua New Guinea). Some great successes, at least on social license failure.
– Over 40 countries spanning all continents (urban, rural, indigenous, traditional, etc.)
• Numerous awards (1st private sector winner of World Bank Development Innovation Award, Stanford Case Study, etc.)
• Developed McGill | ISID Executive Program on CSR Strategy & Management
• Professor of PRACTICE in CSR (note – still practicing and learning!)
www.csrtraininginstitute.com
© CSR Training Institute 2014
CSR: Sometimes a bit confusing?
Graphic borrowed shamelessly from : http://flowingdata.com/2010/04/27/discuss-powerpoint-is-the-enemy/
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© CSR Training Institute 2014
CSR: If not Value, then what?
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© CSR Training Institute 2014
CSR: If Value, then How?
• Shareholder Value• Stakeholder Value• Environmental Value• Community Value• Distributed Value• Shared Value• Retained Value• Sustainable Value• Social Value• Cultural Value
• Organizational Value• Created Value• Lost Value• New Value• Reputational Value• Value Continuum• Value Sustainability• Value Creation• Value Proposition• Value Efficiency
www.csrtraininginstitute.com
© CSR Training Institute 2014
• Shareholder Value• Stakeholder Value• Environmental Value• Community Value• Distributed Value• Shared Value• Retained Value• Sustainable Value• Social Value• Cultural Value
• Organizational Value• Created Value• Lost Value• New Value• Reputational Value• Value Continuum• Value Sustainability• Value Creation• Value Proposition• Value Efficiency
www.csrtraininginstitute.com
© CSR Training Institute 2014
CSR: What’s In It For Me?
• Does CSR make sense without self-interest?
• Key issue is value alignment: Value propositions that align shareholder/company interests with those of other stakeholders
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© CSR Training Institute 2014
CSR Value Optimization: Start by Knowing
• Analysis of CSR starts with an inventory of activities and programs and then proceeds to analyze and categorize according to various frameworks
• A simple inventory of CSR activities provides insights for maximizing value – often low-hanging fruit
• Having a common and consistent method to examine and understand activities and projects helps to optimize value
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© CSR Training Institute 2014
CSR: Tools & Frameworks
Value Continuum
Value distribution to value creation
Value Alignment
Value creation
Value Sustainability
Expense or Capital
Not all of these are applicable in every project/situation and there are others that could be developed. What is important is to have frameworks that help to understand both individual CSR initiatives and corporate/project wide CSR
www.csrtraininginstitute.com
© CSR Training Institute 2014
CSR Value Continuum• Helps to understand aggregate of project/corporate CSR activities.• CSR includes a range of activities from Philanthropy through to
synergistic value alignment (and a well-rounded and developed program would have activities along the continuum)
• Continuum of value distribution through to value creation• Shared Value should be created on all CSR projects, not just those
at far right. Level and amount of shared value/value creation changes but all are about value and shared value
Value Distribution
Value Creation
• Grants/Donations/Philanthropy• Local organizations/governance• Education & Healthcare• Skills training• Employment• Procurement• New products, markets,
ventures
www.csrtraininginstitute.com
© CSR Training Institute 2014
CSR Value Alignment
Value Distribution
Value Creation
ValuePropositionAlignment
• Grants/Donations/Philanthropy• Local organizations/governance• Education & Healthcare• Skills training• Employment• Procurement• New products, markets,
ventures
it’s all shared value Every CSR investment and activity should create value for the company & for one or more stakeholders.
1 1 3
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© CSR Training Institute 2014
Value Sustainability
Current
Value
Medium Term Value
Long Term Value
• Grants/Donations/Philanthropy• Local organizations/governance• Education & Healthcare• Skills training• Employment• Procurement• New products, markets,
ventures
Does a CSR investment continue to produce value over time
www.csrtraininginstitute.com
© CSR Training Institute 2014
CSR: Tools & Frameworks
Value Continuum
Value distribution to value creation
Value Alignment
Value creation
Value Sustainability
Expense or Capital
Not all of these are applicable in every project/situation and there are others that could be developed. What is important is to have frameworks that help to understand both individual CSR initiatives and corporate/project wide CSR
www.csrtraininginstitute.com
© CSR Training Institute 2014
CSR & Value
• All CSR investments and activities should produce value– For the company/project– For stakeholders
• Value can be looked at through many lenses and dimensions
• The objective should never be to have all CSR activities at one place on the frameworks
• Balance, and understanding the value are important – the specifics will shift from project to project and over time
www.csrtraininginstitute.com
© CSR Training Institute 2014
Objective
CSR and Value – to discuss a framework and a couple of tools that MIGHT help you to be more efficient at understanding and creating value through CSR investments and activities
Remember
There are no CSR Experts
We are all learning
Beware the Expert
www.csrtraininginstitute.com
© CSR Training Institute 2014
Questions/Comments/Discussion
• If not value, then what?
• What is a thinkabout?
Wayne DunnProf. of Practice in CSRMcGill University / [email protected]
