Crunch and Munch Project

Intro

• Mable and Trixie Brown are the mother and daugther owners of a local restaurant in Lufkin, Texas.

• The restaurant has been in business for 15 years.

• The restaurant’s offers home cooked breakfast, lunch, and dinner meals.

New Drive-Through

• Crunch and Munch recently added a new drive-through lane that will offer it’s customers the same home cooked meals with the convenience of quick and friendly service for their busy on the go schedules.

Don’t Forget Breakfast

• Crunch and Munch will be increasing the breakfast options on their menu.

• Crunch and Munch’s breakfast menu will focus on the health benefits of eating breakfast.

• A recent Harvard Medical School study found that breakfast fights obesity, diabetes and heart disease all day.

• The study shows the importance of eating a healthy breakfast and the information will be a good marketing strategy for the Crunch and Munch restaurant.

Fast-Food Breakfast war

• Don’t re-invent the wheel.• McDonald’s new Dollar Menu has been a

huge success. Their breakfast menu has grown at a stronger rate than their regular menu.

• Crunch and Munch will offer their own version of the Dollar Menu with an emphasis on a healthy home cooked breakfast.

Dedicated Customer Base

• More than any other meal, breakfast is habitual. We tend not to vary on how we eat breakfast, or what we eat for it.

• Crunch and Munch will focus on a healthier, faster, more portable, streamlined breakfast menu.

• In our survey 34.7% of customers preferred a local small restaurant to eat breakfast

• Only 20.4% choosing fast-food restaurants such as McDonalds and Burger King.

Breakfast Choices

• 73.5% Like a Hearty breakfast meal - bacon, sausage, eggs & fruit

• 34.7% Like to have Pancakes & waffles Coffee & tea

• 71.4% of customers reported spending $5-$10 per person for a good breakfast.

• 83.7% go thru the drive-through lane for breakfast at least once a week.

Family Environment

• 51% go out to eat with their Family.

• 24.5% go out to eat as a couple/friends

• Crunch and Munch’s new marketing strategy will focus on providing Healthy, Home Cooked style meals in a good family environment and also emphasize the new added convenience of a fast, friendly drive-thru.