Course Objective

Learn how to effectively use rewards-based crowdfunding platforms to raise awareness and money.

Key Learning Outcomes

● Know the benefits and risks of crowdfunding● Understand what crowdfunding is good for

and what it is not● Know the time and effort required to be

successful● Timing: launch, length of campaign

● Debt● Equity ● Rewards

Crowdfunding

Crowdfunding Platforms

Leading Platforms1. Kickstarter2. IndieGoGo3. RocketHub

● Several hundred platforms● Many are niche platforms

● A way to get product feedback● An opportunity to communicate with your

network● A tool to engage people with your brand● A way to get paid to advertise

The best way to think about rewards-based crowdfunding is as a pre-sale / awareness event.

Crowdfunding is

● Easy● Free● A Magic Bullet● A reliable source of operating capital

Crowdfunding is NOT

Keys to Success

● Great 2 minute video● Content strategy● Prepared support network

Timing

● Launch timing of the campaign is critical● Litigation has occurred for misleading

campaigns● If you are not certain on budget and project

is truly at risk based on demand - include a big cushion and make all-or-none

● Only launch when you know you will be able to produce the product.

Action Plan● Engage on Crowdfunding Platforms

○ Register○ Back projects

● Search for projects similar to yours○ How can you use crowdfunding to raise

awareness?● Launch your own campaign

○ Great video < 2 minutes○ Engaging write-up○ Unique rewards

Next Steps

● Join our Master Fundraising Course ● Join us now for 50% off ● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/● Feedback: Jason (at) INVESTyR.com