Upload
tara-taylor
View
436
Download
2
Embed Size (px)
DESCRIPTION
This is a presentation on a digital marketing plan I created for a class assignment at Michigan State University
Citation preview
CrossFitDigital Marketing Plan
By Tara Taylor
What is CrossFit?
• http://www.youtube.com/watch?feature=player_detailpage&v=mlVrkiCoKkg
CrossFit is Everyone’s Sport
B
I
G
I
D
E
A
Target Audience
Everyone and anyone who is looking to better them-selves physically, mentally and push to be the best version of them-self
Key Performance Indicators
• 650 new affiliate gyms every 3 months • 900 newly certified trainers every 3 months • 300 new journal subscribers a month
Over A Year Campaign
Digital Tools
Pay Per Click
PPC will help drive immediate traffic to the CrossFit website, which will compliment with the growing interest in the sport due to the 2013 CrossFit Games.
The Budget
SEO PPC Social Media
Email Mobile Content
$9,600 $14,400 $14,400 $2,400 $4,800 $2,400
Digital Marketing Budget Break DownPer Month
The overall budget for this digital strategy is $771,000.
Questions?
Citations
• All CrossFit photos & video are from crossfit.com• Twitter.com• Facebook.com• Foursquare.com• Instagram.com• iWOD.com• Crossfitjournal.com