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A project developing online training and information relating to Cross Cultural Understanding. Initial focus on India and China and relating to the west.
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A high impact initiativeBy Stephen Manallack
Author, “Soft Skills for a Flat World” (Tata McGraw-Hill India, 2012)
Email [email protected]
TheCross-Cultural Understanding Project.
© Stephen Manallack 2012
Why you could be an ideal fit for this cross-cultural project.
A global organisationGreat cultural knowledgeCommunity relations expertiseMaximise a strengthConnect with businessHigh need in RegionPosition as “Thought Leader”
© Stephen Manallack 2012
The Problem and The Opportunity.
The ProblemMany people are remarkably unaware of the changing world and needs of globalisation
The OpportunityBecome a high-impact champion of global
readiness through cross-cultural understanding
© Stephen Manallack 2012
About Stephen Manallack.
• Author of “Soft Skills for a Flat World” (Tata McGraw-Hill India 2012)
• Insights into the 10 success secrets of Indian leaders
• Author of 2 other books• Cross-Cultural Trainer –
India and the West• Trade Mission Leader
Scope of project.
Active online program
Regular program of workshops
Supplement with social media
Provide information flow
© Stephen Manallack 2012
Training workshops, online, print and social media targeting business, politics and education sectors
© Stephen Manallack 2012
Project Inclusions.
Regular program of WorkshopsOther occasional events
Website/FacebookOnline Training
Publications/VideosWhite Papers (print/online)
Speaking at external Conferences/EventsSocial Media
© Stephen Manallack 2012
Target Audience.
Schools and UniversitiesBusiness and Professions
Communities and Local GovernmentOther Political and Bureaucrats
MediaTrade and Export
© Stephen Manallack 2012
Philosophy & Approach.
Cultures are not “right” or “wrong”Understanding = Competitiveness
Enjoy differences through understandingPromote outward looking
Flat World = we are all “Multinationals”Key is therefore soft skills and cultural awareness
…a competitive modern Region…
© Stephen Manallack 2012
Sharing findings on the minds of success.
“In a flat world we need to know what drives success in other cultures”- Stephen Manallack
Now this project shares the knowledge…
© Stephen Manallack 2012
The 7 Differing Culture-Based Views.
1. Absolute or Relative2. Individual or Collective
3. Neutral Communication or Affective4. Space or Privacy
5. Achievement or Ascription6. Sequential Time or Synchronic
7. Inner Directed or Outer Directed
© Stephen Manallack 2012
Benefits for you.
Align with much needed high impact program
Position as understanding similarities and differences between India and Australia
Positions with business competitiveness
© Stephen Manallack 2012
The Cross-Cultural Understanding Project.
For a competitive and globally aware generation
