“Culture is the arts elevated to a set of beliefs” – TOM WOLFE

CROSS CULTURE

PRESENTED BY–ARPITA NEGI

MUKUND PANDAYADITYA RANA

DIVYANSHU JAINSHUBHAM GUPTA

• CULTURE

• COMMUNICATION

• CROSS CULTURE

GENERAL INTRODUCTION

• Culture is a group which shapes a person’s values and identity. Cultural identities can stem from the following differences : race, gender, class, religion , country of origin and geographic region.

CULTURE

CULTURE

• Two way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning.

COMMUNICATION

The interaction of people from different backgrounds in the business world. Cross culture is a vital issue in international business, as the success of international trade depends upon the smooth interaction of employees from different cultures and regions. A growing number of companies are consequently devoting substantial resources towards training their employees to interact effectively with those of companies in other culture in an effort to foment a positive cross cultural experience.

CROSS CULTURE

• Cross-culture communication involves understanding culture difference and overcoming language problems.

• Business has become more global.

• Communicating across cultures effectively improves your productivity and efficiency and promotes harmonious work environments.

CROSS CULTURE COMMUNICATION

Why Cross Culture Why Cross Culture Communication is important ?Communication is important ?

◦ Business OpportunitiesBusiness Opportunities

◦ Job OpportunitiesJob Opportunities

◦ Improves the contribution of employees in a diverse Improves the contribution of employees in a diverse workforceworkforce

◦ Sharing of views and ideasSharing of views and ideas

◦ Talent improvisationTalent improvisation

◦ An understanding of diverse marketAn understanding of diverse market

Globalization: Globalization: Cross border movement of people, goods and data Cross border movement of people, goods and data brings more and more cultures into contact with one another and brings more and more cultures into contact with one another and increases the potential of cross culture communication.increases the potential of cross culture communication.

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CULTURAL CONFLICTS IN WORKPLACE

Cultural conflicts arise because of the differences in values and norms of behavior of people from different cultures. A person acts according to the values and norms of his or her culture; another person holding a different worldview might interpret his or her behavior from an opposite standpoint. This situation creates misunderstanding and can lead to conflict.

What is different?

1. Communication Styles

2. Attitudes toward conflicts

3. Decision making style

4. Approaches to knowing

What is hidden below the surface?

1. Beliefs

2. Values3. Expectations

4. Attitudes

Four Fundamental Patterns of Cultural Difference

Verbal Communication Differences

1.Words1.Words

2.Voice2.Voice

Case In Point : Eye Contact

In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.

High Context and Low Context CulturesHigh Context and Low Context Cultures

High Context Culture:-High Context Culture:- Cultures that rely heavily on non- Cultures that rely heavily on non-verbal and subtle situational cues in communication.verbal and subtle situational cues in communication.

Low Context Culture:-Low Context Culture:- Cultures that rely heavily on Cultures that rely heavily on words to convey meaning in communication.words to convey meaning in communication.

Blocks to Cultural Communication

1. Ethnocentrism : Inability to accept another culture's world view;

"my way is the best." 2. Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., "we just aren't equipped to serve people like that." 3. Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., "she's like that because she's Asian – all Asians are nonverbal."

4.Cultural Blindness: Differences are ignored and one proceeds as

though differences did not exist; e.g., "there's no need to worry about a

person's culture

5.Cultural Imposition: Belief that everyone should conform to the

majority; e.g., "we know what's best for you, if you don't like it you can

go elsewhere." 6.Tone Difference : Formal tone change becomes embarrassing and

off-putting in some cultures.

Improving Cross Culture Communication

Skills To Overcome Differences

• Understanding Body Language

United States of America

•Americans te nd to re frain fro m g re e ting s that invo lve hug g ing and o the r clo se physical co ntact.

•When sitting , U.S. citize ns o fte n lo o k ve ry re laxe d. The y may so me time s sit with the ankle o f o ne le g o n the ir kne e . Arab Countries

•The le ft hand is co nside re d uncle an in the Arab co untrie s.

•When sitting , ke e p bo th fe e t o n the g ro und.

•The " thumbs up" sign is o ffe nsive thro ugho ut the Arab wo rld.

South Korea

•Bo ws are use d fo r e xpre ssing appre ciatio n, making apo lo g ie s and re que sts, as we ll as fo r g re e ting s and farewe lls.

•When the Japane se want to g ive the impre ssio n that the y are in de e p tho ught, the y will so me time s fo ld the ir arms.

Things To Remember While Interacting And Connecting With People

Busine ss AttireBusine ss Attire

Selecting and Presenting Business Gifts

How do you do it?

• The handshake sho uld be firm.

• While shaking hands e stablish e ye co ntact and

always smile

• The pe rso n who initiate s the handshake is the

o ne who clo se s it.

Welcome Topics & Topics to Avoid during Conversation

Succe ss Rate will Incre aseSuccess Rate will Increase