WHAT IF CREATIVE WHERE THE CEO´S MOST TRUSTED

ADVISORS?

FOUNDING PARTNER/CEO JOHN JACOBSEN SUPERTANKER CREATIVE STRATEGY AGENCY

MORE OF THE SAME

TROUBLE THE BRIDGE

TROUBLE 5 REASONS WHY TOP MANAGEMENT WON´T LET YOU IN.

PEOPLE IN GENERAL DON´T LIKE CREATIVE IDEAS

1!

PEOPLE IN GENERAL DON’T LIKE CREATIVE PEOPLE 2!

8 / 122 / 50!THERE ARE GOOD REASONS NOT TO…

Coo coos nest

PEOPLE IN GENERAL DON’T LIKE CHANGE

3!

WE LOVE TRADITIONS

THE FEAR OF DOING WRONG IS STRONGER THAN THE URGE TO DO

GREAT

4!

WE TRAVEL IN NUMBERS

WHAT DO CREATIVE PEOPLE REALLY KNOW

ABOUT BUSINESS?

5!

NOT WANTED

THE BRIDGE

5 THINGS WE DID TO OVERCOME THE GAP

LOOK AT THE BRIDGE WE MADE

THE ADVANTAGES; "

TIMING AND CULTURE

1!

WE NEED RADICAL IDEAS, BUT WE DON´T HAVE THE CULTURE TO MAKE THEM"

TIMING

IN SOME INDUSTRIES PRODUCT DEVELOPMENT

AND COMMUNICATION ARE MELTING TOGETHER

TIMING

CULTURE: "CREATIVE PEOPLE ACTUALLY LIKE TO CHANGE THINGS

CREATIVE BUSINESS NEED A&R´S"BEING A GOOD CREATIVE, DOESN´T MAKE YOU A GOOD MECANIC

2!

WE COME IN PEACE"TALK ABOUT THE TROUBLE

3!

https://www.facebook.com/E.T.Movie?sk=timeline

GET LEADERS COMFORTABLE "WITH THE UNCOMFORTABLE

4!

RADICAL IDEAS NEED INSIGHT AND SCOPES

5!

SUMMOND UP:"We  think  more  crea.vity  in  business  would  lead  

to  more  inspira.on  and  diversity.      

Timing  is  good,  but  the  gap  between  the  cultures  are  wider  than  we  imagined.  

THANK YOU