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Bart De Waele - 8 tips for online branding(Wijs)
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8 tips for online branding
choice
consistency
listen
claim
target
human
quantity
fun
8
1. Claim
‣ Claim your name
‣ Test
‣ Transport your network
Claim
‣ Make sure you have your basecamp
‣ Blog...
Hub!
choice
consistency
listen
claim
target
human
quantity
fun
8
2. Listen
Social media is a bar...
‣ RSS -> blogsearch, twitter search
‣ Ubervue, SocialMention
‣ Engagor
Listen
choice
consistency
listen
claim
target
human
quantity
fun
8
3. Consistency
‣ Avatar!
‣ Tone of voice
‣ Links
Be consistent
choice
consistency
listen
claim
target
human
quantity
fun
8
4. Choice
‣ Networks
‣ Tone of voice
‣ Content
Choose wisely
choice
consistency
listen
claim
target
human
quantity
fun
8
Shhhhtttt...
The big secret...
5. Quantity
‣ Insights
‣ Links to valuable content (aggregate & filter)
‣ Show the human
‣ Personal contact
Quantity with value
Out of sight, out of mind.
Find the time...
Flood
‣ Google bowling
‣ Black hat EdgeRank techniques
‣ Better: flood
Dominate the front page
choice
consistency
listen
claim
target
human
quantity
fun
8
6. Human
‣ Authenticity
‣ The good and the bad
‣ Answer, react, interact
‣ Stay positive
Don’t be a robot
Don’t feed the trolls.
choice
consistency
listen
claim
target
human
quantity
fun
8
7. Target
‣ KPI’s
‣ Network
‣ Linkerati
‣ Offline!
Know your target
choice
consistency
listen
claim
target
human
quantity
fun
8
But don’t forget:
8. Fun
‣ Choose your own battlefields
‣ Do the things you enjoy (or learn to enjoy them)
Have fun
choice
consistency
listen
claim
target
human
quantity
fun
8
Take away 1 thing
The “Soylent Green” moment.
The “Soylent Green” moment.
The web is people.
The web is used by people.
Real people, not ‘users’.
People with children.
People with passions.
The web = people.
So treat them as people:don’t be a robot.
Conversation
Questions?
