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"Creative Genius" Masterclass as recently delivered in London, Barcelona and Singapore ... Applying the ideas of Leonardo da Vinci to the contemporary disciplines of innovation management.
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Creative Geniusreative Geni sHow to think like Leonardo da Vinci
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
CuriositaDimostragone
SensazioneSfumatoArte ScienzaCorporalitaConnesionz
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Leonardo da VinciLeonardo da Vinci
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule BreakersCuriosita (observe)Dimostragone (try)
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight Catalysts
g ( y)Sensazione (describe)
Sfumato (question)Insight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Sfumato (question)Arte Scienza (balance)
Corporalita (alive)Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff Hotmail
Corporalita (alive)Connesionz (connect)
Give it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Future BackFuture Back
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Rule BreakersRule Breakers
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Insight CatalystsInsight Catalysts
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative FusionsCreative Fusions
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Faster ImpactFaster Impact
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
Genius?Genius?
www theGeniusWorks comwww.theGeniusWorks.com
