iPhone 6 & 6 Plus Is it worth the purchase? Do I buy the 6 or the 6 plus? - By Tyler Stubler & Briana Bueno

(Apple  Inc.,  2014)  (Glazzo,  2014)  

Table of Contents

Executive Summary....................................3

Audience........................................................4

Brand Image.................................................5

Competitors.................................................6

iApprove........................................................7

Sources...........................................................8

(Glazzo,  2014)  (Glazzo,  2014)  

Executive Summary

  Apple was founded on April 1, 1976. The company designs, manufactures, and markets personal computer, mobile communication devices, portable digital music players, along with related software, services, peripherals and networking solution (Apple Inc. (AAPL), 2014). This company being in the sales industry sells a variety of products not only manufactured by the company itself but also from other branded companies they have formed contracts with. For example, Apple sells their own products from their iPhone's all the way to iMac computers, but they also sell Beats by Dre headphones and sound systems. The company started off as a strictly computer software and manufacturing company co-founded by Steve Jobs and Steve Wozniak. They began selling the Apple 1 for $666.66 each, which would earn the corporation roughly $774,000 in revenue. Three years after the release of Apple's second model, the Apple ll, the company's sales increased by 700 percent, to $139 million (Jobs, 2014). Apple would then begin to compete for the top position in the industry against IBM. Going back and forth with IBM holding the top spot for a good amount of time because of Apple's few computer models having issues and needing recall. Apple would later fix these issues and begin to create new products to the table. Apple is now one of the most recognizable brands in the market next to companies like Google and Coka-Cola. They have a number of products recently released from the MacBook Pro to the iPhone 6 and 6 plus. They also have a new product to be release in early 2015 called the iWatch. All of which is making Apple a leading competitor in their respected industry.  

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Audience Apples target audience for the iPhone 6 and 6 plus are younger and better educated people who live in urban areas. Key features of the smartphone that caters to this audience is a sleek business look along with high power innovative technology resting in the palm of your hands. About 60 percent of Apple iPhone users earn over 75,000 per year compared to Android phone users of 44 percent (Nicholls, 2013). Most Apple consumers use their iPhone to make their lives simpler and easier, by using apps such as calendar, notes, reminders, stocks, and the health app.    

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(Easelly,  2014)  

Brand Image The iPhone 6 is a 4.7-inch screen smartphone and 6.9mm in thickness. This product’s pricing starts from as low as 199 dollars. This lightweight phone comes in two different colors such as white or black. The iPhone is made to look modern and up to date on its latest technology. The sleek and luxurious look of the phone will make your life easier, not only from the Apple applications, but also the billions of other applications on the market that it has to offer. The smartphone caters not only to businessmen and women but also according to the younger generation, “If you own an iPhone than you're cool” (Segal, 2014)  

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(Apple  Inc.,  2014)  

Competitors

  Apple's top three competitors are Samsung, Google, and Microsoft. In the mobile phone category Samsung’s brand image is to have a lengthy extension of its products starting from basic phones to the most advanced smartphones (Samsung Electronics Company Ltd., 2014). Google's brand image is to maintain a large index of websites and other online content, which it makes freely available via the company's search engine to anyone with an Internet connection. This automated search technology helps people obtain nearly instant access to relevant information from Google's vast online index (Google Inc. (GOOGL), 2014). Microsoft Corp. develops, manufactures, licenses, and supports software products and services, including operating systems, server applications,

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(Mosquito Eradication, 2014)  

Competitors information worker productivity applications, business solutions applications, computing applications, software development tools, and video games. The company provides consulting and product support services, and trains and certifies computer system integrators and developers (Microsoft Corp. (MSFT, 2014). Two of the iPhone's indirect competitors are Skype and Pandora. Skype's brand image allows users to have free video service and messaging allowing to share videos and audio calls. They aim constantly for the best kind of social impact (Skype, 2014). Pandora's brand image is an automatized music recommendation and Internet radio service. They also categorized hundreds of attributes of song, which have many directions to draw inspiration (M-Fortress, 2014).  

iApprove

Since  its  release,  the  company's  iPhone  has  spurred  a  revolution  in  cell  phones  and  mobile  computing  (Apple  Inc.  2014).  The  phone  is  considered  one  of  the  top  smartphones  on  the  market  and  looks  to  be  striving  to  provide  more  for  its  users  in  the  years  to  come.  

"The  things  we  should  be  doing  at  Apple  are  things  that  other  can't"  -­‐  Tim  Cook,  CEO  of  Apple  Inc.  (Stone,  2014,  p.  7)    

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(Dilger,  2013)  

Sources Apple Inc. (AAPL) (2014) Company Profile, Gale Business Insights Online Collection, 2014. Retrieved from http://bi.galegroup.com.www2.lib.ku.edu/essentials/company/300559?u=ksstate_ukans The most serious Apple smartphone yet. (2014, September 16). Retrieved from http://www.cnet.com/products/apple-iphone-6-plus/ Segal, H (2014). Teens' and Tweens' Usage - UK - May 2014. Retrieved from http://academic.mintel.com.www2.lib.ku.edu/display/679660/# "Top Cell Phone Makers Worldwide, 2012." Market Share Reporter. Ed. Robert S. Lazich. 2014 ed. Detroit: Gale, 2014. Business Insights: Essentials. Web. 9. Nov. 2014. Galazzo, L (2014, May 5) 9 Tips to Make Your App Icon Stand Out. Retrieved from https://www.apptweak.com/learn/9-tips-to-make-your-app-icon-stand-out/ Galazzo, L (2014, April 28) Develop an Android or iOS App: The Dilemma. Retrieved from https://www.apptweak.com/learn/develop-an-android-or-ios-app-the-dilemma/ Google Inc. (GOOGL) (2014). Company Profile, Gale Business Insights Online Collection,2014. Retrieved from http://bi.galegroup.com/essentials/search#q=google&displayGroup=company|Y Microsoft Corp. (MSFT) (2014). Company Profile, Gale Business Insights Online Collection, 2014. Retrieved from http://bi.galegroup.com/essentials/search#q=microsoft&displayGroup=company|Y Samsung Electronics Company Ltd. (2014) Company Profile, Gale Business Insights Online Collection,2014. Retrieved from http://bi.galegroup.com.www2.lib.ku.edu/essentials/company/937517?u=ksstate_ukans Adam Anderson (2014). Apple Inc. Hoovers. Retrieved from http://subscriber.hoovers.com/H/company360/overview.html?companyId=12644000000000# Jobs, Steven Paul. (2014). The Biography.com website. Retrieved from http://www.biography.com/people/steve-jobs-9354805. Apple Store. (2014, January 1). Retrieved from http://store.apple.com/us/iphone?afid=p238|stVA9ZOL9-dc_mtid_1870765e38482_pcrid_67298812447_&cid=aos-us-kwg-iphone Nicholls, C. (2013, November 25). Three Marketing Tactics to Tap Into the Emerging Apple Demographic Retrieved from Http://www.marketingprofs.com/articles/2013/12158/three-marketing-tactics-for-the-emerging-apple-demographic#ixzz3KfIAztdj Mosquito Eradication. (2014, January 1) Easelly. Retrieved from http://www.easel.ly/create/?id=https://s3.amazonaws.com/easel.ly/all_easels/627387/MosquitoEradicationFinal&key=pri Stone, Brad. "Tim Cook Interview: The IPhone 6, the Apple Watch, and Remaking a Company's Culture." Bloomberg Business Week, 1 Jan. 2014. Web. <http://www.businessweek.com/articles/2014-09-17/tim-cook-interview-the-iphone-6-the-apple-watch-and-being-nice>. ARNOLD, N. (2013, January 1). Who are Apple’s 3 Biggest Competitors?. Retrieved from http://wallstcheatsheet.com/stocks/3-of-apples-competitors.html/?a=viewall M-Fortress (2014, January 1). Retrieved from http://cargocollective.com/mfortress/Pandora-Case-Study Skype (2014). Retrieved from http://www.skype.com/en/ Dilger, D (2013, March 2) First look: Apple’s new Campus 2 construction site. Retrieved from http://appleinsider.com/articles/13/03/02/heres-the-office-sprawl-apple-campus-2-will-replace

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