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Check out this list of values to get you started.

Tips and Tricks to Build Memorable Company Values

USE ACRONYMS TO MAKE YOUR VALUES EASIER TO INTERNALIZE

DELIGHT

elight customers

lect to spread positivity

ncrease communication with open engagement

o the extra mile with passion

ead with solutions and embrace change

old oneself accountable

reasure culture and freedom

ADD SOME PERSONALITY AND FLARE BY INCLUDING PUNCTUATION AND SHORTHAND

Honesty, Integrity & Transparency

Safety is our Absolute Obsession

Be the Best U Can Be

Always Show Caring, Fairness & R-E-S-P-E-C-T

Quality = Doing it Right Every Time!

Keep our Promises – (period)

Be Positively Engaged @ Work & Life!

Smile and Laugh Often

THEME YOUR VALUES TO APPROPRIATELY MATCH YOUR ORGANIZATION

You can’t go wrong by doing the right thing.

I’ll always have your back.

Be fanatical about what you do.

Be as fresh as our food.

Stay hungry.

STRESS THAT YOU’RE A TEAM BY REPEATING A TERM LIKE “WE”

Customer First. We are a customer service company that happens to do much more.

Teams Are Families. We care for one another, trust each other, and empower each other.

Decidedly Determined. We pursue our goals with passion and purpose.

High Quality. Done is better than perfect but we don’t stop until we over-deliver.

Every Day is a School Day. We never stop growing through feedback and learning.

Constant Innovation. We build the best to be the best.

Stay Lean. We snack small but dream in 10 courses.

Always Honest. We are transparent, ethical and open in our communication.

Be Outrageous. A little weird and always fun.

HIGHLIGHT KEY THEMES AND IDEAS

Think Big – Believe, challenge yourself, and take action

Accountability – Own it!

Integrity – Our thoughts, words, and actions are aligned

Community Matters – Make a positive impact in the community

Empowerment – An entrusted team creates powerful members

Be Awesome – Wow members, deliver excellence, and have fun

MAKE YOUR VALUES CONVERSATIONAL

Data empowers people to impact the world for the better

Clever solutions to “unsolvable” problems

Data over intuition

Relentless focus on customer value and user experienceMeet our customers where they areTransparency and accountability with customers and each other

In it togetherRemember why we’re here

SHORT, SIMPLE, SINGLE - WORD VALUES MAKE YOUR VALUES EASY TO INTERNALIZE

Candid

Driven

Passionate

Tenacious

Professional

MAKE YOUR VALUES PERSONAL WITH TERMS LIKE “ME,” “WE,” OR “OUR”

Leadership: the courage to shape a better future

Collaboration: leverage collective genius

Integrity: at all costs, we are united in honesty

Accountability: our e�orts a�ect everyone; it’s on meto make excellence happen

Passion: fully committed daily in heart and mind

Quality: we function with outstanding results foreveryone

MAKE YOUR VALUES OPEN - ENDED AND LEAVE A LITTLE ROOM FOR INTERPRETATION

Work to live (not live to work)

Do what you love

Give back

Be Proactive

Deliver what you promise (and then some)

PROVIDE A DRIVING OPENING STATEMENT

EMBRACING DIVERSITY STRENGTHENS OUR COMMUNITY.

Acting with integrity is vital to building and maintaining trust.

Curiosity and inquiry inspire learning.

Learning empowers people to create a better world.

Collaboration creates opportunities to achieve our goals.

The sustainability of the natural world is our responsibility.

All individuals have inherent worth and dignity.

We bring the ExcellenceWe are hunters, artisans, thinkers and challengers. Who we were yesterday matters, but we’re more than that today, expecting more from ourselves again tomorrow. We take yesterday’s experience and insight, strip away the ego and open our hearts to new partnerships. We roll up our sleeves, lift our face to the sky, grab our clients by the hand and walk their path with them. We ri�, we play, we don’t rest, and together we craft a solution that works. It makes us look good, but it makes them look downright fabulous.

We Do what we sayWe live by what we say, and we say what we mean. We’ve built our brand on trust, respect and integrity. If it wasn’t, isn’t, or never will be real, we just don’t say it. When we feel something real, raw and authentic we tell everyone about it. Then we show everyone what we mean. The bottom line? We do what’s right, and we stand by it.

We spread Aroha with everything we doWe love fiercely. This is no Hallmark card, heart-shaped-box-of-chocolates love. This is raw, courageous, and honest. This love earns us the right to deliver the truth – the whole truth and nothing but. We know that sometimes the truth can be painful, but we feel it anyway and push on through. With empathy and with love, we support our people and our clients to be ethical, courageous, and real. That’s true aroha.

And we HustleYou’re holding it in your hands – can you feel the buzz? Hustle is energy, enthusiasm and urgency. It’s excitement and it’ll sweep you away with it. Hustle is a ravaging hunger – to grab what’s there and strip it bare, leaving nothing behind. Hustle is light-footed, nimble. Quick on its feet, edgy but never scru�y. Some call it focus, some call it activity. We just call it hustle, then with a flourish we get on and do it.

BE VERY DESCRIPTIVE – SAY EXACTLY WHAT YOU MEAN AND BE SPECIFIC

Some tips for getting started:

Make them actionableKeep them shortMake them memorable

Need a little more direction?

Click here to find a step-by-step guide to creating company values