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Ideas on how to create multiple types of business value using social media, and what types of social projects are suitable to create what types of business value.
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Creating Business Value
Social Business Strategies
P6 Framework
StrategicProfitable
StrategicNot
Profitable
Not StrategicProfitable
Not StrategicNot
Profitable
Types of ValueP6 Framework
Flagship Future
Fill-gap Free
Types of productsP6 Framework
FlagshipExamples:
Lego ToysGodrej’s Interio
Suitable Project: Configuration
P6 Framework
Fill-gapExamples:
iPAD appsDeitY apps
P6 Framework
Suitable Project: Co-creation
FutureExamples:Airbus “Fly Your Ideas”BMW’s Future Mobility
P6 Framework
Suitable Project: Idea Contests
Free
Examples:• Garnier’s Super Human Light
• Hall’s Breathe the Change
P6 Framework
Suitable Project: Movement
Wisdom of crowds
P6 Framework
Innovate
•Idea Contest•Developer Challenge
Market•Brand Promotions•Campaigns
Two purposes...
P6 Framework
Innovation Example
P6 Framework
Hippo’s use of Twitter to find availability of its product in retail stores
“By 2015 more than 75% of leads will be sourced through inbound channels like Social Media”
Social Media Reach
P6 Framework
Marketing Example
P6 Framework
Brand Logist’s #spreadingchi promotion campaign
Your ‘hot’ project ideas
Internal Priorities
External Priorities
Co-creationHot Spots
P6 Framework
Starbucks’ BetaCup
P6 Framework
External priorities
P6 Framework
P6 Framework
P6 Framework
P6 Framework
The key lies in
P6 Framework
Paid Listening
P6 Framework
Free Listening
P6 Framework
Search Listening
P6 Framework
P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: [email protected] Mobile: +919790276206www.younomy.com
Like: www.facebook.com/younomyFollow: @younomyNewsletter: www.tinyletter.com/younomy
